#1 Marketing Platform® for Fitness Businesses
Modern marketing to grow your fitness business
Fitness marketing to grow your business
There are hundreds of thousands of personal trainers, gyms and other fitness businesses operating in the US, and in many places, they’re competing for the same group of leads and clients. To avoid getting lost in the crowd, your fitness business needs to stand out.
Getting found by potential members and clients is important, but it’s just the first step. You also need to give them a reason to choose your fitness business over the many others in your area. The right fitness marketing can help with both.
Fitness marketing shines a light on what makes your business different and gives you the tools you need to stand out. It gets you in front of the right people — prospective members and clients looking for the services you provide — in the right place and at the right time.
5 reasons to use a fitness marketing platform
- 1. Everything you need in one place: Whether you're marketing a small personal training business or a fully equipped gym, modern fitness marketing can get complicated, fast. A good fitness marketing platform, like Marketing 360®, will give you everything you need to manage your marketing in one place, from email and social media to website design and SEO.
- 2. Streamline your marketing: With all of your marketing tools and assets in one central location, you can quickly and easily create and launch marketing campaigns that get results — and you can do so across multiple channels. No more wasted time managing your marketing channels and strategies one by one — everything you need is right at your fingertips.
- 3. Save time: The Marketing 360® fitness marketing platform can automate many of the tedious and time-consuming tasks that come with managing a marketing strategy, from creating and sending email newsletters to scheduling social media posts. This frees up your time so you can focus on other aspects of managing and growing your business.
- 4. Save money: A good fitness marketing platform will offer a variety of features and tools to help you save money on your marketing efforts. For example, with Marketing 360®, you can create and design your own professional-looking website and email newsletters — no need to hire a separate web designer or email marketing firm.
- 5. Monitor and maximize your performance: With Marketing 360®, you can track your marketing campaigns and performance month over month, so you can quickly identify what's working and what's not for your fitness business. This allows you to make any necessary adjustments to your fitness marketing strategy in order to maximize your results.
Must-have marketing channels for fitness businesses
SEO and content
SEO and content marketing
The search for a local gym or personal trainer often starts on a search engine, like Google or Bing. In order to ensure that your fitness business appears as a top result for relevant keywords, you need to invest in SEO (search engine optimization) and content marketing. This process involves creating optimized content so that search engines can easily find and index your site.
Email and text
Email and text message marketing
Email and text message marketing are two of the most effective ways to reach and engage your target audience. With Marketing 360®, you can easily create and send professional-looking email newsletters and text messages to your clients and prospects. You can also automate your email and text message campaigns, saving you time and effort.
Social media marketing
Did you know that social media platforms, like Facebook and Instagram, are where most people are spending their time online? Social media is a powerful marketing tool for fitness businesses. Not only can you use social media to reach and engage your target audience, but you can also use it to build relationships with your clients and create a community around your brand.
Multi-channel advertising is something every fitness business should be using to drive leads and sales. Online advertising allows you to reach your target audience with targeted messages on the channels they're already using. And with Marketing 360®, you can easily create and launch online advertising campaigns on the channels that make the most sense for your business.
Fitness businesses live and die by their reputation. In today's digital world, potential clients are more likely to research a business online before they make a purchase or commit to a membership or a service. Building a strong reputation and getting lots of five-star reviews will help you get found and stand out online — and off.
The benefits of working with a fitness marketing team
Do more for less
With your own dedicated fitness marketing team, you can get more done to grow your fitness business in less time and for less money. The experts at Marketing 360® have the knowledge, skills and resources to create, implement and monitor a fitness marketing strategy for your business that drives results.
Free up your schedule
With a fitness marketing team, you can free up your schedule to focus on other aspects of your business. Our marketing team can handle all of the details of your fitness marketing strategy, from creating and designing your website to managing your social media accounts and monitoring your performance.
Stay up to date with the latest trends
The world of fitness marketing is constantly changing and evolving, and it can be difficult to keep up with the latest trends. Fitness businesses that can't keep up will fall behind. With your own marketing team, you can be confident that your fitness marketing strategy is always up to date and in line with the latest industry trends.
Maximize your ROI
With a fitness marketing team, you can maximize your ROI. Marketing 360®'s team will work with you to create a fitness marketing strategy that is tailored to your business goals and budget. We'll also track your progress and performance over time to ensure the best possible results.
Focus on what matters most
When you work with a fitness marketing team, you can focus on what matters most — running your business. Let the experts at Marketing 360® handle all of the details of your fitness marketing strategy, from start to finish, so you can focus on serving your members or clients and growing your business.
Fitness marketing FAQs
Why is fitness marketing important?
Between workout videos, online fitness classes, personal trainers, gyms and other fitness centers, modern fitness businesses face a lot of competition. Fitness marketing helps you reach and engage your target audience, build relationships with your clients, create a community around your brand, get ahead of your competitors and grow your business.
How do you create a fitness marketing strategy?
The first step in creating a fitness marketing strategy is to identify your target audience. Once you know who you're marketing to, you can create targeted content and messages that resonate with them. You should also consider which marketing channels and strategies will be most effective in reaching your target audience.
What does inbound marketing look like for fitness businesses?
Inbound marketing for fitness businesses focuses on creating and distributing valuable, relevant and targeted content that attracts and engages your target audience. Once you've attracted your target audience to your website or blog, you can then nurture them through the sales funnel with targeted messages and offers.
How do you generate fitness leads?
There are a number of ways to generate fitness leads. You can use SEO and content marketing to attract your target audience to your website or blog. You can also use social media, online advertising, email and text message marketing to reach and engage your target audience. And you can use reputation management to build trust and credibility with potential clients.
Real fitness businesses, real results
As a fitness business your business is only as strong as your stream of leads. Marketing 360® has helped fitness businesses like yours build their brand presence, improve their business operations and drive fitness leads.
After one year with Marketing 360®, fitness businesses saw these fantastic results*
2,450% increase in website traffic
17,858% increase in overall impressions
15,663% increase in overall clicks
2,592% increase in conversions (leads and sales)
3,758% increase in organic impressions
2,086% increase in organic clicks
429% increase in organic keyword rankings
1,265% increase in social clicks
515% increase in ad impressions
4,869% increase in direct impressions
*Average results based on a study of past fitness clients. Individual account performance may vary. Results are not guaranteed.
See what our fitness Marketing 360® Platform users are saying
"I highly recommend them for any company that wants to create more value in the marketplace and see potential profits."
Vivian W. | Weight Loss Consultant
"This product was easy to use and very impactful on the marketing of my company."
Joshua J. | Executive Director
"It helps our company grow and make more money! I wish I had found the software sooner than I did."
Nick J. | Managing Partner
"Our overall experience has been amazing in terms of value and customer support."
Denzel J. | Owner
"I love this company and the hands on customer service! No drama. Only results and great prices!"
Jennifer L. | CEO
"The Marketing 360® software allows easy tracking and great insight to reach our customers even better."
Hannah T. | Communications Director
"The SEO has been successful in pushing us up the ranks."
Anthony P. | Owner
"The support staff was so helpful, and there is nothing that I do not like about the software."
Elene C. | Personal Trainer
"No need to look any further for a marketing company to handle your business needs. We can't imagine a better choice than Marketing 360!"
Lorrie C. | Owner/Manager
Related articles from our blog
Did you know that there are more than 103K gyms and fitness centers operating in the United States as of 2021?And, that doesn’t include personal trainers...more
When someone is looking to get fit or reach a fitness goal, most of the time, the first thing they do is search for “gyms near me” on Google....more