Fitness Website Design
#1 Marketing Platform® for Fitness Businesses
Success starts with a better fitness website
Why having a convertible fitness website is important
Whether someone is looking for a group fitness class or personal training services, their search for a gym or personal trainer usually starts online. And while having a website doesn’t guarantee you’ll get their business, it’s a critical first step.
Every fitness business needs a website. It’s where potential clients and members go to learn more about your facility or services, get to know your team and determine whether or not you’re the right fit for their needs.
But, not all fitness websites are made equal. To succeed in today’s competitive market, you need a gym or personal trainer website built to convert your visitors into paying clients or members.
Must-have fitness website features
A clean, simple aesthetic
Your website is often the first impression potential clients and members get of your gym or personal training business. Choose a fitness web design that's clean, simple and professional. Potential clients should be able to quickly see what services you offer and how to get in touch with you.
Easy-to-use website navigation
Your website's navigation should be easy to use and understand, so that your website visitors can find exactly what they're looking for when they visit your gym or fitness business online. Use clear and concise titles for your pages and include a search bar so visitors can quickly find what they need.
A mobile-friendly design
With more and more people using their smartphones and tablets to browse the internet, it's important to make sure your website is designed to be mobile-friendly. A mobile-friendly design will ensure that your website looks great, is easy to use on all devices and provides a great experience for all of your visitors.
Fast page speed
No one likes to wait around for a website to load, and if it takes too long for your web pages to load, you'll lose fitness leads and clients. Make sure your website's page speed is up to par. Use a tool like Google's PageSpeed Insights to test your website's page speed and get tips on how to improve it.
Professional photos and videos
Your fitness website should feature high-quality photos and videos that showcase your gym or personal training business in the best light possible. Professional photos and videos will help to make your fitness website more attractive and engaging for your visitors, which will help you convert more of them into members or clients.
When potential clients are looking for a new gym or personal trainer, they want to be sure they're choosing someone they can trust. Include trust indicators on your fitness website, such as client testimonials, to show potential clients that you're a reliable and trustworthy gym or fitness business.
Make it easy for potential members or clients to get in touch with you by including contact forms on your website. Include forms on your contact page, as well as on individual pages for your services. This will make it easy for potential clients to reach out to you and inquire about your services.
Web pages to include in your fitness website
Your homepage should be designed to give visitors a quick overview of your gym or personal training business. Include a brief introduction to your business and a description of your services, as well as your contact information and a call-to-action (CTA) to encourage visitors to learn more about your business.
The About Us page is a great opportunity to tell your story and give potential clients a glimpse into your gym or personal training business. Use this page to share your mission, vision and values. You can also include photos and videos to give visitors a behind-the-scenes look at your business.
The Fitness Services page is where you'll list all of the services you offer at your gym or fitness business. Include a brief description of each service, as well as pricing information. You can also include photos and videos to give potential clients a better idea of what to expect. Additionally, consider creating individual pages for each fitness service you offer.
People need to know they can trust you with their health and fitness. The Fitness Reviews page is the perfect place to show potential clients or members that your gym or personal training business is reputable and trustworthy. Include testimonials from past and current clients, as well as reviews from third-party sites.
The FAQs page is an incredible resource for potential clients who may have questions about your gym or personal training business. Use this page to address common questions and concerns about your services. This can help to ease any concerns potential clients may have and encourage them to reach out to you.
Make it easy for potential clients to get in touch with you by including a Contact page on your fitness website. Include your contact information, as well as a contact form and a map of your location. You can also include a call-to-action (CTA) to encourage visitors to inquire about your services.
A blog is an excellent way to show potential clients that you're an expert in the fitness industry. Use your blog to share tips, advice and information related to health and fitness. You can also use your blog to promote your gym or personal training business and drive traffic to your fitness website.
6 ways to drive traffic to your fitness website
1. Content marketing
Content marketing — when combined with SEO — can help your website rank higher in search engine results pages (SERPs) and help low-cost, high-quality organic leads find you. Write blog posts, create infographics and produce other forms of content that focus on topics related to health and fitness.
2. Multi-channel advertising
Investing in a multi-channel advertising strategy can help you grow your brand awareness, reach a wider audience and drive more traffic to your fitness website. Advertise on social media, Google and other online platforms to reach potential clients wherever they're spending their time online.
3. Social media management
Social media is a powerful tool that can be used to drive traffic to your fitness website. Post engaging and informative content on your social media channels, and include links back to your website. You can also use social media to run targeted ads to promote your gym or personal training business.
4. Email marketing
Email marketing is a great way to keep in touch with your current clients, as well as reach out to new leads and convert them into paying clients or members. With the right strategy, you can use email to share helpful tips, promote your fitness services, get five-star reviews and drive traffic back to your website.
5. Reputation management
Maintaining a positive reputation is essential for any business, but it's especially important for fitness businesses. People want to be sure they're choosing a reputable and trustworthy gym or personal trainer. Manage your online reputation by monitoring reviews, responding to any negative feedback and asking happy clients or members to leave reviews.
6. Listings management
Make sure your fitness business is easy to find online by claiming and managing your listings on directories and review sites. This will help to ensure that your business information is accurate and up-to-date, and that potential clients can find you when they're searching for health and fitness services in your area.
Fitness website design FAQs
Why do you need a fitness website?
A fitness website is a great way to promote your gym or personal training business, attract new clients or members and generate leads. Your fitness website can be used to showcase your services, share your story, promote your brand and much more. It's your number one marketing asset, online or off, and it can be a lead-generation powerhouse for your business.
How do you build a fitness website?
Building a fitness website doesn't have to be complicated or expensive. You can create a professional and modern website for your gym or personal training business using a website builder, like the Marketing 360® Websites app. With the Websites app, you can create a convertible website without any coding or design experience.
What should a fitness website have?
Your personal trainer or gym website should have a clean, simple and professional design. It should be easy to use and navigate, and it should be designed to be mobile-friendly. Additionally, your fitness website should include high-quality photos and videos, trust indicators, contact forms and more.
How do you increase fitness website conversions?
There are many things you can do to increase conversions on your fitness website. Make sure your website is designed to be user-friendly and easy to navigate. Include strong CTAs throughout your website to encourage visitors to take action. And, include trust indicators, such as client testimonials, to show potential clients that you're reputable and trustworthy.