Fitness Social Media

#1 Marketing Platform® for Fitness Businesses

Build local trust and awareness with social marketing for fitness businesses

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Get more clients by building local trust and awareness with our social media marketing program for fitness businesses — stand out in your community.

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Why fitness businesses need social media management

Gyms, personal trainers and other fitness businesses that want to maximize their marketing need to focus on the channels their client base is most active on. These days, that’s on popular social media platforms, like Facebook, Instagram and Google Business Profile.

With the right social media management strategy, fitness businesses can increase local brand awareness, grow their client base, connect with people and businesses in their community, drive sales and so much more.

Fitness social media management involves creating and sharing content, monitoring and responding to comments and messages, analyzing your social media performance and more. It takes time and energy, but it's well worth it.

We can help you master social media management

7 benefits of social media management for fitness businesses

1. Increase brand recognition

Social media management is a great marketing channel for increasing brand recognition for your fitness business. By creating and sharing engaging content on a regular basis, using the right hashtags and optimizing your social media profiles, you can reach a larger audience and build brand awareness.

2. Build community connections

The fitness industry is all about community and connections. Through social media management, you can connect with other like-minded individuals and businesses, as well as potential and current clients. With an engaging social media presence, you can build deeper relationships and create a sense of community around your brand.

3. Showcase your expertise

Social media is a great platform for sharing your knowledge and expertise with the world. By creating and sharing helpful, informative content, you can position yourself and your business as an authority in the fitness industry. This can help you set yourself apart from your competition, attract more clients and grow your business.

4. Humanize your fitness business

In today’s digital world, it’s important to humanize your brand. With social media management, you can show the faces behind your business and tell your brand story in a way that is relatable and engaging. This can help you build trust and credibility with your audience, and make your fitness business more relatable and likable.

5. Drive traffic to your fitness website

Even the best website won't do you much good if no one visits it. Social media management can be a great way to drive traffic to your fitness website. By sharing links to your website on your social media profiles, as well as in ads and posts, you can increase website traffic and generate leads for your fitness business.

6. Get to know your client base

Social media is a great way to get to know your client base. By monitoring your social media channels, you can learn about your audience’s interests, needs and pain points. These valuable insights can help you tailor your marketing strategy for your specific client base and grow your fitness business more effectively.

7. Win leads and clients

Last but not least, social media management can help you win gym or personal trainer leads and clients. When you make it a point to create and share social media content that resonates with your target audience, you can attract more fitness leads — and convert them into paying clients and lifelong fans.

The best social media platforms for fitness businesses

Google Business Profile

As the world’s largest search engine, Google is one of the best places to start when it comes to promoting your fitness business online. Creating a free Google Business Profile is a great way to increase your brand’s visibility and reach a larger audience. Make your Google Business Profile stand out by optimizing it, posting regularly and getting lots of five-star reviews.


Facebook is one of the most popular social media platforms. It’s also one of the best platforms for fitness businesses, as it offers a variety of features and tools that can help you reach and engage your target audience. Use Facebook to share your brand story, showcase your products and services, and drive traffic to your fitness website.


LinkedIn is a social media platform that is geared toward professionals. It’s a great place to connect with other businesses in the fitness industry, as well as potential and current clients. Gyms and personal trainers can use LinkedIn to share their brand stories, promote their products and services, and drive traffic to their websites.


Instagram is a highly visual social media platform that is perfect for fitness businesses. It’s a wonderful place to share photos and videos of your products, services and team in action. You can also use Instagram Stories to give your followers a behind-the-scenes look at your business, and run Instagram ads to reach a larger audience.


As the world’s largest video-sharing platform, YouTube is an incredible place to share video content related to your fitness business. You can use YouTube to create and share workout videos, testimonials, behind-the-scenes footage, and more. If you produce high-quality, engaging content, you can attract a large following and generate leads for your business.


How to make your fitness business's social media profiles stand out

Choose the right profile picture

Your profile picture is the first thing most people see when they visit your social media profile. Make sure to choose a profile picture that is high-quality and represents your fitness business well, like your logo or a picture of your gym. If you’re using a personal photo, make sure it is professional and appropriate.

Write an engaging bio

Your social media bio is your chance to tell your audience who you are, what you do and why they should care. Keep your bio short, sweet and to the point. Use keywords and hashtags to make your bio more searchable, and include a call-to-action to encourage your audience to take action.

Ensure brand consistency

It’s important to maintain brand consistency across all of your social media profiles. Use the same profile picture, bio and cover photo on all of your platforms, and make sure your posts are on-brand. This will help people easily recognize your fitness business, no matter which platform they’re on.

Use relevant keywords

Using relevant keywords in your social media profiles can help you get found in relevant searches, attract more followers and grow your audience. When choosing keywords, be sure to select ones that are relevant to your fitness business and that your target audience is likely to search for.

Establish a voice for your business

When creating social media content, it’s important to establish a voice for your fitness business. This will help your audience easily identify your content and make your posts more engaging. Be sure to keep your voice consistent across all of your social media platforms, from Facebook to YouTube.

Post high-quality content

When it comes to social media, content is king. Make sure to post high-quality, engaging content that is relevant to your audience — and that social media users want to see. Whether you’re sharing photos, videos, blog posts or anything else, be sure that your content is on-brand, helpful and valuable.

Engage with your audience

Social media is all about engagement. In order to grow your fitness business on social media, you need to engage with your audience. Like and comment on their posts, answer their questions, and run giveaways and contests to keep them engaged. The more you interact with your audience, the more likely they are to support your business.

Use social media management software

Social media management software, like the Marketing 360® Social app, can help you save time and grow your fitness business on social media. With social media management software, you can schedule and publish content across multiple social media profiles, track your analytics and so much more.


What to post on social media for fitness businesses

Fitness business updates

Your social media followers want to know what's going on with your gym or fitness business. Share updates on your latest news, products, services, events and more to keep your followers in the loop and engaged with your brand. This is also a great way to fill up classes, book personal training sessions and more.

Educational content

Educational content is always popular on social media. Share blog posts, infographics, videos and other types of content that will help your audience learn more about fitness, health and wellness. This type of content can position you as an authority in the industry and attract more leads to your business.

Motivational content

People love motivational content on social media. Share quotes, stories, videos and other types of content that will inspire your audience to live a healthier, happier life. This type of content can help you connect with your audience on a deeper level and build a strong relationship with them.

Answers to FAQs

Another great type of content to share on social media are answers to frequently asked questions. This can be anything from “How often should I workout?” to “What are the best exercises for toning my arms?” Your audience will appreciate your helpfulness, and you can use this type of content to position yourself as an expert in the fitness industry.

Client feedback and reviews

Social proof is an important part of success on social media. When you share client feedback and reviews on your channels, you can show potential clients that you’re a reputable, reliable business that they can trust. This can help you attract more leads and convert them into paying clients or members.

Relevant news stories

When you share relevant news stories on social media, you can show that you’re up-to-date on the latest fitness trends. This can help you position yourself as an authority in the fitness industry, share your professional insight with social media users and attract more leads to your business.

Fitness memes and humor

People love humor on social media, so don’t be afraid to share some funny fitness memes or jokes from time to time. This can help you connect with your audience on a more personal level and make your fitness business more relatable and likable. Just be sure not to keep it professional and appropriate for all ages.

We can help you create great social media content

Social media management FAQs for fitness businesses

Why is social media management important for fitness businesses?

Social media management is important for fitness businesses because it’s a great way to increase brand awareness, build community connections, showcase your expertise, humanize your brand, drive traffic to your website and so much more. It's a key fitness marketing channel for modern gyms and personal trainers.

How do you create an effective fitness social media strategy?

The first step is to select the social media platforms that are most relevant to your fitness business and your target audience. Once you’ve done that, you can start creating and sharing engaging content that is relevant to your audience. Be sure to post regularly, use hashtags and interact with your followers to grow your audience and achieve your fitness business goals.

What are the rules fitness businesses need to follow on social media?

There are a few general rules that all fitness businesses need to follow on social media, such as being professional, appropriate and respectful. In addition, each social media platform has its own set of rules and guidelines that businesses need to follow. Be sure to familiarize yourself with the rules of the social media platforms you’re using before you start posting content.

How often should a fitness business post on social media?

How often you post on social media will depend on a variety of factors, such as your goals, your audience, the types of content you’re sharing and the social media platforms you’re using. A good rule of thumb is to post one to two times per day on each platform, but you may need to adjust your posting frequency based on your unique situation.

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