#1 Marketing Platform® for Dentists
Modern marketing to grow your dental practice
Dental marketing to grow your practice
There are hundreds of thousands of dentists and dental practices operating in the US, all competing for similar patients. Unfortunately, the inability to attract new patients — and keep existing patients coming back — is listed among the top reasons why dental practices fail.
Attracting and keeping patients is one of the most challenging aspects of building a successful dental practice, but it's also non-negotiable. That's where dentist marketing comes in.
Dental marketing shines a light on what makes your dental practice unique, helping you to stand out and get ahead of your competition. It gets you in front of the right people — prospective patients specifically looking for the dental services you provide — in the right place and at the right time.
5 reasons to use a dentist marketing platform
- 1. Everything you need in one place: From building a dental website to managing your local listings and dentist reviews, there are a lot of things to keep track of when it comes to dentist marketing. It can easily become a full-time job in and of itself. An all-in-one dentist marketing platform, like Marketing 360®, allows you to manage it all from one place.
- 2. Streamline your marketing: Your dentist marketing strategy should consist of many different marketing channels and properties, like your website, social media profiles, local listings and beyond. Creating a cohesive strategy for all of these channels and properties leads to better results. Luckily, that’s easy to do when you can manage them all from one platform.
- 3. Save time: Managing multiple dentist marketing channels and strategies takes time that most dentists just don't have. Marketing 360® simplifies your marketing strategy and allows you to manage it all from one place. This means you can spend less time marketing your dental practice and more time focusing on what's important — your patients.
- 4. Save money: If you’re using multiple dentist marketing software programs to schedule social media posts, manage your contacts, email your patients and otherwise market your dental practice, it’s going to add up. Not only can using a dental marketing platform help to simplify and streamline your marketing strategy, but it can also help you save money.
- 5. Monitor and maximize your performance: There are a lot of general dos and don’ts in dental marketing, but the truth is that no two dental practices are exactly the same. A marketing strategy that works for one dental practice may not work for another practice. In order to get the most out of your marketing budget, you need to identify what’s working for you and what’s not. Marketing 360® allows you to monitor and maximize your marketing performance with easy-to-read analytics software.
Must-have marketing channels for dental practices
SEO & Content
SEO and content marketing
Most of the time, the search for a local dentist starts on a search engine, like Google or Bing. That’s why it’s so important for dental practices to invest in SEO (search engine optimization) and content marketing. By optimizing your website and blog content for the keywords your prospective patients are using to find a dentist, you can increase your chances of appearing in the search results.
Email & Text
Email and text message marketing
For dentists, keeping existing patients coming back is just as important as attracting new ones. Email and text message marketing are two great ways to keep your dental practice top of mind and your patients engaged. Plus, keep your schedule booked and say goodbye to costly no-shows by sending out appointment reminders in minutes.
Social media marketing
Social media is where people spend the majority of their time online, and it can be a powerful dentist marketing tool. With the right social media marketing strategy, you can build strong relationships with your existing patients, attract new patients, connect with your community, promote your dental services and more.
Online advertising, like pay-per-click (PPC) ads and display ads, can be a great way to get your dental practice in front of prospective patients who are actively searching for dental services in your area. When used correctly, online advertising can be an effective way to capture market share, attract new patients and grow your dental practice.
Your dental practice’s reputation is important — in fact, it may be one of the most important factors in attracting new patients. It can make or break your dental practice's success. That’s why it’s so important to proactively manage your dentist reviews and ensure that your patients have a positive experience with your dental practice from start to finish.
The benefits of working with a dental marketing team
Do more for less
Whether you manage your dental marketing strategy yourself or have an in-house marketing manager, marketing your practice can be costly. Working with the experienced dental marketing team at Marketing 360® can help you get more for your marketing budget and maximize your ROI.
Free up your schedule
An effective dental marketing strategy takes time to implement, even with an all-in-one dentist marketing platform, like Marketing 360®. Marketing is essential, but it can be hard to fit it into your schedule. Working with a marketing team allows you to grow your dental practice without clogging up your schedule.
Stay up to date with the latest trends
The dental marketing landscape is always changing. It can be hard to keep up with the latest trends and best practices, but it’s important to stay on top of things if you want your dental practice to succeed. When you work with the Marketing 360® marketing team, you can get ahead by ensuring your dental practice is using modern, effective marketing strategies.
Maximize your ROI
Maximize your ROI by working with the Marketing 360® team. Our marketing pros will track your progress and results, so they can make meaningful adjustments to your dentist office marketing strategy. They’ll also work with you to ensure that your dental practice is getting the most out of your marketing budget.
Focus on what matters most
Dentist marketing is a key part of success for modern dental practices. However, it's far from the most important aspect of being a dentist. Working with the dental marketing team at Marketing 360® takes marketing off your plate so that you can focus on what matters most — providing next-level dental care to your patients.
Dentist marketing FAQs
Why is dental practice marketing important?
Dental marketing is essential to your dental practice's success. It helps you attract new patients, build relationships with existing patients and grow your dental practice. It also involves managing your dentist reviews and ensuring that your patients have a positive experience with your dental practice from start to finish.
How do you create a dentist marketing strategy?
There’s no one-size-fits-all answer to this question, as every dental practice is different. However, all effective dental marketing strategies start at the same place — identifying who your target audience is and what your goals are. From there, you can develop a dental marketing strategy that will help you achieve your specific goals.
What does inbound marketing look like for dentists?
Inbound marketing is a holistic, patient-centric approach to marketing that focuses on attracting patients who are already interested in dental services. Once you’ve attracted them to your website or blog, the goal is to convert them into patients by educating them, building trust and providing a positive experience.
How do you generate dental practice leads?
There are a number of effective strategies for generating leads for your dental practice, including SEO, PPC advertising, social media marketing and content marketing. The best lead-generation strategies for your dental practice will depend on who your target audience is and where they spend their time.
Real dentists, real results
As a dentist your business is only as strong as your stream of leads. Marketing 360® has helped dentists like yourself build their brand presence, improve their business operations and drive dentist leads.
After one year with Marketing 360®, dentists saw these fantastic results*
20,350% increase in website traffic
2,455% increase in overall impressions
2,263% increase in overall clicks
978% increase in conversions (leads and sales)
1,750% increase in organic impressions
1,036% increase in organic clicks
474% increase in organic keyword rankings
271% increase in social clicks
1,660% increase in ad impressions
17,750% increase in direct impressions
*Average results based on a study of past dentist clients. Individual account performance may vary. Results are not guaranteed.
See what our dentist Marketing 360® Platform users are saying
"My only regret is that I didn't find Marketing 360® sooner."
Renee D. | Practice Coordinator
"Super helpful in developing our website and continuing to improve our online recognition."
Gerard C. | Dentist
"Marketing 360® is the best choice!"
Tracey M. | Office Manager
"Love working with Marketing 360®"
Nick K. | Owner
"The platform is so easy to use, and they have experts available to help in every area."
Michelle C. | Office Manager
"I highly recommend the Marketing 360® team. It's worth the investment."
Sasha A. | Owner
"This software and company has been great to work with."
Hannah T. | Communications Director
"Thank you for helping me to organize and keep up with the volume of leads!"
Kathy G. | Owner
"Marketing 360® has done a great job of creating a product that is user friendly and easy to use."
June F. | Administrator
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