Auto Repair Social Media
#1 Marketing Platform® for Auto Repair Shops
Build local trust and awareness with social marketing for auto repair shops
Get more customers by building local trust and awareness with our social media marketing program for auto shops — stand out in your community.
Why auto repair shops need social media management
Facebook, Instagram and other social media platforms are where most people spend the majority of their time online. Many people not only turn to social media to connect with friends and family, but also to find new brands and local businesses, like auto shops.
With the right social media management strategy, you can improve your auto shop’s brand awareness and reach more people in your target market. Social media can also help you connect with current and potential customers, build relationships, provide customer service and grow your auto shop.
Auto shop social media management involves creating and sharing content, monitoring and responding to comments and messages, analyzing your social media performance and more. It takes time and energy, but it's well worth it.
7 benefits of social media management for auto repair shops
1. Increase brand recognition
When someone needs an oil change or brake replacement in your area, you want to be the first auto repair shop they think of. To do that, you need to build brand recognition. By creating an active presence on social media, you can increase awareness of your brand and become the go-to auto shop in your area.
2. Build community connections
For a local business, like an auto shop, local visibility is a critical part of success. Social media marketing for auto shops can help you build valuable connections within your community. Not only is social media a great place to connect with prospective customers, but B2B platforms, like LinkedIn are perfect for building professional partnerships.
3. Showcase your expertise
People rely on their vehicles every single day, and they need to know that you’re the right auto repair shop for the job. By posting educational and informative content on your social media profiles, you can showcase your experience and expertise. This can help you build trust and win over more customers.
4. Humanize your business
It’s easier for people to remember other people more than it is for them to remember logos, taglines and branding. By posting pictures of your team, highlighting your best employees and giving your followers a behind-the-scenes look at your business, you can show the human side of your auto shop and build a more memorable brand.
Drive traffic to your moving company website
You can spend all the time and money in the world building a beautiful auto shop website, but if no one visits it, it won’t do you much good. The right social media strategy can not only make your brand more recognizable, but including links in your profiles and posts can also help you drive more traffic to your website.
6. Get to know your customer base
The better you know your customer base, the better you’ll be able to market to them. Social media is a fantastic place to get to know your customer base on a deeper level. You can post questions, polls and surveys to help you gather valuable customer insight, as well as talk directly with your customers.
7. Win leads and customers
Social media marketing for auto shops can help you drive new leads and customers in so many ways. For one, it can help you build brand awareness and become the go-to auto shop in your area. Social media also helps you build valuable partnerships with other businesses and connect with potential customers, expanding your customer base.
The best social media platforms for auto repair shops
Google Business Profile
Google is often the first place most people go when they want to search for an auto shop in their area. Having an optimized Google Business Profile, posting regularly and getting lots of five-star reviews can help you rank higher in those “near me” searches. This helps you get in front of people actively searching for your auto repair services.
Facebook is an incredibly popular social media platform for people of all ages, and it’s also become a go-to local business directory for many consumers. The right Facebook marketing strategy could help you expand your customer base, build a strong reputation for your shop, attract new customers and more.
LinkedIn is a social media platform that’s built for professional networking and career development. For auto shops that specialize in commercial services, LinkedIn is a critical B2B marketing channel. But, even if you don't offer commercial auto repair services, LinkedIn is a great channel for developing business partnerships.
Instagram is a visual platform that’s popular with a younger audience. It’s a great place to share before and after pictures of your work, pictures of your team and behind-the-scenes videos of your auto shop. Make sure to use the right hashtags on Instagram so that your content gets found by the right audience.
Not only is YouTube a popular social media and video streaming platform, but it’s also the second-largest search engine behind Google. That makes YouTube marketing a valuable tool for auto shops that want to get ahead. Ensure that your channel and videos are found by optimizing them for YouTube SEO.
How to make your auto shop's social media profiles stand out
Choose the right profile picture
The first thing most people see when they visit your Google Business Profile or Facebook business page will be your profile picture. Social media users need to be able to tell they’re on your social media profile right away. Choose a picture that’s representative of your business, like your logo, team or auto shop.
Write an engaging bio
The bio on your social media profile is your chance to tell social media users your story, who you are, what you do and what makes you different from other auto shops. Make sure that your social media bio is short, sweet and engaging. If possible, try to use relevant keywords in your bio so that social media users can find you.
Ensure brand consistency
Modern auto shops should have a presence across multiple social media platforms. But, regardless of whether someone finds you on Facebook, Google or Instagram, they should immediately know that it’s your auto shop. To do that, you need to keep your branding consistent across all of your social media profiles.
Use relevant keywords
More and more people are using Facebook, Instagram and other social media platforms to find new brands, products and local businesses. If you want to make sure that your auto repair shop is found, you need to make sure to use the right keywords on social media. Use relevant keywords and hashtags in your posts to make sure you get found.
Establish a voice for your business
Every business that uses social media marketing needs to establish a consistent voice, and auto shops are no exception. By establishing a voice for your auto repair shop, you can tell social media users what to expect from your content should they decide to follow you. You also give your social media management strategy more direction.
Post high-quality content
If you want people to follow your auto shop on social media, you need to give them a reason to do so. Unfortunately, if all you post on social media is promotional content about your business, it’s going to get boring for your followers quickly. But, if you focus on posting high-quality social media content that provides real value, people will gladly follow you.
Engage with your audience
Social media is a two-way street, which is part of what makes it such a valuable marketing channel for auto repair shops. To make the most of social media, you need to make it a point to engage with your audience. That means responding to comments, questions and reviews, sharing user-generated content and more.
Use social media management software
An effective social media marketing strategy for your auto repair shop is an active one. A big part of that is posting fresh content on a regular basis. With social media management software, like the Marketing 360® Social app, you can schedule out social media content ahead of time on multiple profiles at once, helping you save time and stay active.
What to post on social media for auto repair shops
Auto shop updates
Your social media followers want to know what’s going on with your auto repair shop. Whether you’ve won a Top Rated Local® award for ranking among the highest-rated auto shops in your state, hired a new technician or expanded your services, social media is a great place to share updates about your auto shop.
As a mechanic, you have a lot of knowledge about auto repair that most people don’t. By sharing your experience and expertise on social media, you can demonstrate that you’re the right auto shop for the job, while building trust with prospective customers and providing real value for your followers.
Are you running an upcoming referral special, discount or other offer to drum up business in your auto shop? While you shouldn’t only post promotional social media content, social media is a fantastic place to get the word out about any promotions you’re running in your auto repair shop.
Answers to FAQs
Many people have the same questions and concerns about auto repair and maintenance. If you’re hearing the same questions again and again from your customers, social media is a wonderful place to answer them. Devote social media posts to individual FAQs to provide valuable answers to your followers.
Customer feedback and reviews
Every auto shop claims to be the best at what they do. That’s why, when your customers say you’re the best, it makes a much bigger impact. Harness the power of social proof, build trust and win over new customers by highlighting your best customer reviews and feedback on your social media profile.
Relevant news stories
From major vehicle recalls to new road construction projects and changes to traffic laws, there are many stories in the news that could be relevant for auto shops. By posting about industry news on your social media profiles, you demonstrate to prospective customers that you’re in the loop, and it allows you to share your professional insight.
Auto repair memes and humor
If you want to be the go-to auto shop in your area, you need to build a memorable brand. To do that, you need to connect with your audience on an emotional level. If you can make someone laugh by sharing memes and other humorous social media content related to auto repair, you can build stronger, longer-lasting connections.
Social media management FAQs for auto repair shops
Why is social media management important for auto repair shops?
There are so many reasons why social media has become a must-have auto repair marketing channel. For one, social media management can help you build brand awareness and become the go-to auto shop in your area. Social media is also a powerful tool for building trust, developing business partnerships and more.
How do you create an effective auto repair social media strategy?
The most effective social media marketing strategy for your auto shop will depend on a number of factors, including who your target audience is, which social media platforms they’re using and the messaging they will respond to. Once you know these things, you can choose the right platforms and develop content to help you reach your goals.
What are the rules auto repair shops need to follow on social media?
There are a few social media rules that auto shops need to follow. First, only post relevant and interesting content. Don’t spam your followers with sales pitches or unrelated posts. Second, you need to be active on social media. Respond to comments, like and share other people's content and post regularly. Last, don’t post personal photos or anything that could be considered unprofessional.
How often should a business post on social media?
The right social media posting schedule for your auto shop will depend on what your social media marketing goals are and which platforms your customers are using. However, regardless of these things, it’s important to post regularly — at least once a day.