Auto Repair Marketing
#1 Marketing Platform® for Auto Repair Shops
Modern marketing to grow your auto shop
Auto repair marketing to grow your business
There are hundreds of thousands of auto repair shops and mechanics operating in the US, and many of them are operating in competitive markets. Unfortunately, if your auto repair shop fails to stand out from the crowd, chances are, you’ll get lost in it.
Modern auto repair shops not only need to be able to get in front of people in their communities wherever they’re looking for auto repair services, but also to build a memorable, stand-out presence. The right auto repair marketing strategy can help.
Auto repair marketing shines a light on what makes your shop different and gives you the tools you need to stand out. It gets you in front of the right people — prospective customers looking for the auto repair services you provide — in the right place and at the right time.
5 reasons to use an auto repair marketing platform
- 1. Everything you need in one place: Modern auto repair marketing should consist of multiple marketing channels, from search engines, like Google, to social media platforms, like Facebook. Get all of the tools you need to manage and grow your auto shop across the web with Marketing 360®. It’s your all-in-one auto shop marketing solution.
- 2. Streamline your marketing: Every auto repair shop should be using multiple marketing channels, but none of these channels should be operating in a silo. The best approach to multi-channel marketing is a streamlined approach. The Marketing 360® auto repair marketing platform makes it easy to drive results with a cohesive strategy.
- 3. Save time: Everything you do to grow your auto repair shop online, from posting on social media to crafting marketing emails, takes time. With the Marketing 360® auto repair marketing platform, you get all of the tools you need to market your auto shop in one place, helping you save time while you grow your business.
- 4. Save money: There are many tools out there that can help you market your auto repair shop, but paying for each of them one by one can really add up. Luckily, you get a lot more for less with Marketing 360®. Our auto shop marketing platform gives you all of the marketing software and tools you need for one low price.
- 5. Monitor and maximize your performance: Which marketing channels are driving the best results for your auto shop? Where are your best customers coming from? Where should your marketing budget go in the next quarter? With Marketing 360®, you can monitor your marketing performance from across the web in one place, making it easy to see exactly what’s working and what isn’t.
Must-have marketing channels for auto repair shops
SEO and content
SEO and content marketing
When someone needs to have their oil changed or transmission replaced, most of the time, their search starts on a search engine, like Google or Bing. People actively searching for your auto repair services online are highly likely to convert. Auto repair SEO (search engine optimization) and content marketing are keys to getting in front of them.
Email and text
Email and text message marketing
Not all of your marketing efforts should be focused on attracting new customers to your auto shop. Email and text message marketing can help you stay connected with your existing customers by sending maintenance reminders, feedback requests and more. This means more repeat business and loyal customers for your auto shop.
Social media marketing
Most people spend most of their time online on social media. And, they aren’t just communicating with their friends and family, either. Many people use social media to look for new brands and local businesses, like auto shops. With social media marketing, you can get in front of new customers where they’re already spending their time online.
Chances are, there are many other auto shops in your area competing for the same group of customers that you are. If you want to win new customers and capture market share from your competitors, you need a visible presence that makes you stand out from the crowd. With multi-channel advertising, you can do just that.
People love their vehicles and don’t want to trust them to just anyone. That’s why so many people place such a high value on auto repair reviews when making the decision about where to go. With reputation management, you can take a proactive approach to get five-star reviews and build a strong reputation for your auto shop.
The benefits of working with an auto repair marketing team
Do more for less
Auto shop owners often choose DIY marketing because they believe it’s the most cost-effective option. But, it’s important to realize that your time is money, and any time spent taken away from helping your customers and running your business represents lost income. By working with a dedicated marketing team, you can do more for less.
Free up your schedule
Between managing your team, serving your customers and handling the many administrative tasks that come with running an auto shop, the last thing you need is to clog up your schedule with a bunch of marketing tasks. By working with your own Marketing 360® marketing team, you free up your schedule while also growing your business.
Stay up to date with the latest trends
Things are always changing in the world of auto repair marketing. If you want to get ahead of your competitors — and stay ahead — you need to stay current with the latest trends. When you work with the Marketing 360® marketing team, it helps you keep your marketing strategy up to date and effective.
Maximize your ROI
For modern auto shops, marketing is a critical investment for success. But, not all auto repair marketing strategies are made equal, and most shops can’t afford to sink their budget into the wrong strategy. By working with an experienced marketing team, you can maximize your ROI and get more out of your marketing.
Focus on what matters most
Most people don’t get into the auto repair business because they can’t get enough of auto repair SEO or PPC (pay-per-click) campaigns. They do it because they love working on vehicles and giving back to their communities. Working with a dedicated marketing team frees up your time so you can focus on what matters most — serving your customers.
Auto repair marketing FAQs
Why is auto repair marketing important?
Most auto shops and mechanics are competing with many other businesses for the same small group of customers. With the right auto repair marketing strategy, you can build a visible presence in your community that helps you get found and chosen. You can also drive more customer loyalty and repeat business.
How do you create an auto repair marketing strategy?
Since every auto shop is different, no two auto repair marketing strategies should be the same. The best strategy for your auto shop will depend on many different factors, including who your target audience is, which channels they use and what your goals are. Once you’ve identified these things, you can create an auto shop marketing strategy that works for you.
What does inbound marketing look like for auto shops?
Inbound marketing is the opposite of outbound marketing, which is about getting your message in front of a wide audience and hoping it sticks. Inbound marketing is centered on helping you attract people already interested in or actively looking for your auto repair services. Auto repair inbound marketing strategies include SEO, content marketing, email marketing and more.
How do you generate auto shop customers?
In order to get new and existing auto repair customers in the door, you need a visible presence that makes your auto shop stand out. Auto shops need modern marketing solutions that allow them to grow their business across multiple channels and with multiple strategies. An all-in-one auto shop marketing platform, like Marketing 360®, can help.
Real auto repair shops, real results
As an auto repair shop your business is only as strong as your stream of leads. Marketing 360® has helped auto repair shops like yours build their brand presence, improve their business operations and drive auto repair shop leads.
After one year with Marketing 360®, auto repair shops saw these fantastic results*
296% increase in website traffic
14,046% increase in overall impressions
534% increase in overall clicks
1,014% increase in conversions (leads and sales)
19,731% increase in organic impressions
981% increase in organic clicks
434% increase in organic keyword rankings
340% increase in social clicks
123,306% increase in ad impressions
319% increase in direct impressions
*Average results based on a study of past auto repair shop clients. Individual account performance may vary. Results are not guaranteed.
See what our automotive Marketing 360® Platform users are saying
"My team is very easy to work with and always get back to me on the same day."
Ronald C. | Owner
"We love everything about Marketing 360®, and it has worked great for our business."
Joey H. | Owner
"We have seen our customer base increase over the past three years that we have been using Marketing 360®."
Joe B. | President
"I'll be honest, I was skeptical at first, but the performance has spoken for itself and they truly believe in building success together!"
Shannon B. | President
"Marketing 360® has lightened my workload, increased our sales, and given us a more professional look."
Tracie R. | General Manager
"The Marketing 360® team makes the platform easy to understand, easy to set up and easy to use."
Jeffery C. | Sales Manager
"From the moment we contacted Marketing 360®, we have felt genuinely taken care of."
Kim S. | Manager
"It is very easy to understand and navigate. I love how it integrates with all of the appropriate channels."
Ryan R. | Owner
"The ongoing support and most forward-thinking people working directly with my company have taken us to the next level."
Drew R. | Owner
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