Stout Air is a trusted HVAC company based in Marysville, California, providing heating and cooling services to the surrounding areas. Known for expert service and a customer-first approach, Stout Air has built a strong reputation across the community for reliable residential and commercial HVAC solutions.

When Stout Air partnered with Marketing 360® four years ago, their goals were straightforward: build a high-performing website and generate a steady flow of new leads.

At the time, they were starting from scratch with digital marketing and were hesitant to invest heavily in online ads. Their objective was to grow their brand awareness locally and drive consistent, high-quality leads to support business expansion.

Digital Strategy Focused on Local Services Ads and Content:

After building a strong, professional website, the strategy quickly pivoted to leverage Google Local Services Ads (LSA) and high-value content creation:

LSA Management: Focused on generating verified leads with a trusted Google profile, optimizing responsiveness and visibility.

Content Marketing: Built out SEO-driven service location pages to boost organic rankings and strengthen local search authority

Review Growth: Implemented consistent review requests through the Marketing 360® CRM, significantly enhancing online reputation.

Creative Asset Development: Marketing 360® designed a modern new logo, crafted custom service pages to enhance SEO, and developed promotional content showcasing specials directly on the homepage and dedicated specials page. See their website updates here.

Platform Use: Stout Air actively uses the Marketing 360® platform to track ad performance, manage contacts in the CRM, and automate review request emails, keeping their marketing machine running smoothly.