Senara Health and Healing Center & Spa
Senara Health and Healing Center & Spa, based in Peoria, Illinois, is a leading provider of MedSpa services and chiropractic care. They offer a...read case study
Industry: Med Spa
Senara's objective was clear - build a strong, recognizable brand presence in Peoria and drive consistent, high-quality client conversions.
About the Business
Senara Health and Healing Center & Spa, based in Peoria, Illinois, is a leading provider of MedSpa services and chiropractic care. They offer a full suite of health, beauty, and wellness solutions designed to help clients look and feel their best. With a reputation for holistic healing and personalized care, Senara has become a trusted name in their community for over a decade.
Challenge & Objectives
When Senara first partnered with Marketing 360® over five years ago, they were facing a significant challenge: despite offering exceptional services, they weren’t seeing the marketing results they needed to grow their brand and business. Their objective was clear - build a strong, recognizable brand presence in Peoria and drive consistent, high-quality client conversions.
Another challenge was rebuilding their marketing foundation and finding a partner who truly understood their goals and could deliver measurable success over time.
Strategy & Execution
- Multi-Channel Growth Strategy Focused on Paid Ads and Content:
- Senara’s success started with a professionally designed website, built to support a premium brand image and improve lead conversion rates. From there, a dual marketing strategy was launched:
- Paid Ads Campaigns: Targeted ad strategies were developed to drive brand awareness and lead generation.
- Content & SEO Strategy: Ongoing content development and SEO efforts helped dominate organic search rankings in the local market.
This combination of brand-driven ads paired with strategic SEO became their marketing engine, establishing Senara as the go-to wellness center in Peoria.
Creative Collaboration: Senara frequently provided in-house creative assets that were incorporated into landing pages, blog posts, and social media campaigns. Marketing 360® leveraged these to create a consistent, high-quality digital brand experience.
Data Analysis & Optimization: The Marketing 360® platform played a critical role for Senara in data analysis and strategic pivots over time. Adjustments were made based on real-time performance insights to ensure continuous improvement.
Results & Impact
Senara’s growth over the past five years has been extraordinary:
Brand Dominance
Senara now holds a dominant organic presence in Peoria, with over 52% of conversions coming directly from organic traffic.
Consistent Revenue Growth
The business reports steady year-over-year growth. Along with that, they were able to expand their team. New employees and expanded service offerings have been added to meet increasing demand.
Marketing ROI
Their brand campaign remains the top driver of conversions, reinforcing the success of a content and ad-first strategy.
What Sets Us Apart
Senara didn’t just need more marketing - they needed a strategic partner who could understand their business, stay aligned with their long-term vision, and deliver results.
Marketing 360® provided exactly that through:
- A custom website built for performance
- A winning combination of ads and SEO strategies
- Real-time, actionable data analysis to guide growth
- Creative collaboration that kept their brand authentic and engaging
Above all, it was the deep partnership, not just the platform, that helped Senara succeed. By focusing on what made Senara unique and consistently optimizing their strategy, we built a growth engine that continues to deliver.
What the Business Has to Say
"Marketing 360 truly understands our business and goals. We see results, we feel supported, and we’re confident Marketing 360 is the right partner for our future. We’ve built our 5-year growth plan around continuing this partnership."
- Penny Kramer, Owner
Final Takeaway
Senara Health and Healing Center & Spa’s success story is a powerful example of what happens when a business partners with a marketing team that is as invested in their future as they are. Through the Marketing 360® platform, a personalized growth strategy, and a relationship built on trust and results, Senara has cemented their place as a leader in Peoria’s wellness community.
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