E-commerce Marketing
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E-commerce marketing to grow your business
There are millions of e-commerce businesses operating in the US and around the world. And, many of them are competing for the same customers. Unfortunately, poor online marketing is one of the most common reasons why online stores fail.
From other small online stores to major online retailers, e-commerce businesses face a lot of competition. To grow your online store, you need to stand out from the crowd and attract new customers. That’s where e-commerce marketing comes in.
E-commerce marketing underscores what makes your online store different and gives you the tools you need to stand out. It gets you in front of the right people — prospective customers specifically looking for the products you offer — in the right place and at the right time.
5 reasons to use an e-commerce marketing platform
- 1. Everything you need in one place: Modern online stores need to be visible wherever their potential customers are looking. That requires multiple marketing channels and techniques, and managing it all can get complicated, fast. With a singular e-commerce marketing platform, like Marketing 360®, you get everything you need to market your online store in one place.
- 2. Streamline your marketing: From Facebook and Instagram to Google, there are so many channels a modern e-commerce business should be using. But, none of your marketing channels should be operating in a silo. To get the most out of your e-commerce marketing strategy, you need to streamline it with an all-in-one e-commerce marketing platform.
- 3. Save time: It takes time to manage an effective e-commerce marketing strategy across multiple channels, but that’s exactly what online stores need to succeed. Luckily, when you manage your e-commerce marketing with Marketing 360®’s e-commerce marketing platform, you can save time while you grow your online store.
- 4. Save money: From social media scheduling tools to reputation management software, there are many marketing tools out there that are essential for modern e-commerce marketing. But, all of those tools can quickly add up. Save money by getting all of the tools you need for one low price with a singular e-commerce marketing platform.
- 5. Monitor and maximize your performance: Are you driving more sales with Facebook ads for e-commerce or Google Shopping ads? How many keywords are you ranking for? Which e-commerce marketing channels are driving the best results? With an all-in-one platform for online stores, you can monitor and maximize your marketing performance from one place.
Must-have marketing channels for online stores
SEO and content
SEO and content marketing
Most of the time, the search for a new product or brand starts on a search engine, like Google or Bing. Get found and rank higher in the SERPs (search engine results pages) with the right combination of e-commerce search engine optimization (SEO) and content marketing. Best of all, every organic click is totally free.
Email and text
Email and text message marketing
Not every prospective customer will be ready to make a purchase the first time they see your product or are introduced to your brand. With email and text message marketing, you can stay in front of and nurture your visitors into paying customers. You can also drive repeat purchases, get product reviews, send out abandoned cart reminders and more.
Social media
Social media marketing
Social media is where most people are spending their time online these days, and they’re not just socializing with family and friends, either. Many social media users are actively looking for new brands and products. That makes social media an essential marketing channel for modern online stores.
Online advertising
Online advertising
From Google to Facebook, there are many different channels your prospective customers may be looking for your products and spending their time online. With the right multi-channel advertising strategy, you can increase your visibility wherever your prospective customers are already spending their time online.
Reputation
Reputation management
These days, an online store’s reputation is everything. And, no one wants to buy a product that’s going to break down prematurely or fail to meet their needs. Five-star product reviews and a great reputation go a long way to building trust with prospective customers and driving sales for your online store.
Let us help you conquer key e-commerce marketing channels
The benefits of working with an e-commerce marketing team
Do more for less
E-commerce marketing can be expensive, even if you are doing it yourself. Not only do individual e-commerce marketing tools add up quickly, but the time you spend on marketing adds up, too. When you outsource your strategy to your own dedicated e-commerce marketing team, you can do more for less.
Free up your schedule
Monitoring your reviews and online reputation, staying active on social media, writing blog posts, running Facebook ads and optimizing your product pages all take a lot of time. By letting our experts focus on growing your business, you free up your schedule, so you have more time to focus on managing your online store.
Stay up to date with the latest trends
E-commerce marketing is not a static thing. It’s always changing and evolving. Online stores that fail to keep up with the changes end up getting lost in the crowd. When you work with your own dedicated e-commerce marketing team, you can keep up with the latest marketing trends and grow your online store.
Maximize your ROI
Every online store needs e-commerce marketing. It’s not only critical to your visibility, but also to your ability to stand out from your competitors and attract new customers. But, not all e-commerce marketing strategies are made equal. Get more out of your marketing investment by working with professionals who know how to maximize it.
Focus on what matters most
Very few people who own online stores get into the business because they love e-commerce Facebook ads or SEO. They do it because they’re passionate about the product they’re selling and the customers they’re serving. By working with a dedicated marketing team, you free up yourself to focus on what matters most — serving your customers.
Online store marketing FAQs
Why is e-commerce marketing important?
With millions of e-commerce businesses operating today, online stores face a lot of competition. The right e-commerce marketing strategy is critical for increasing visibility, standing out from their competitors, and driving sales and repeat business. In short, e-commerce marketing is critical to a modern online store’s success.
How do you create an e-commerce marketing strategy?
There’s no such thing as a one-size-fits-all e-commerce marketing strategy. To find an e-commerce marketing strategy that works for your unique online store, you first need to identify your audience. This will help to inform the marketing channels and strategies you choose. You should also define your goals. From there, you can create a marketing strategy for success.
What does inbound marketing look like for online stores?
Inbound marketing is about connecting with prospective customers who are already looking for or interested in what you have to offer. This is the opposite of outbound marketing tactics, like cold calling or billboards, and it tends to drive better results. The best inbound e-commerce marketing strategies include SEO and content marketing and social media management.
How do you generate e-commerce customers?
There are many ways for an online store to generate e-commerce customers and sales. First, online stores can connect with people actively searching for the products they offer on Google with SEO and Google Shopping ads. Online stores can also generate sales with social media advertising, email marketing and many other strategies.
Grow your online store with a dedicated marketing team
Real e-commerce businesses real results
As an e-commerce business your business is only as strong as your stream of leads. Marketing 360® has helped e-commerce businesses like yourself build their brand presence, improve their business operations and drive e-commerce business leads.
After one year with Marketing 360®, e-commerce businesses saw these fantastic results*
954% increase in website traffic
39,118% increase in overall impressions
5,243% increase in overall clicks
3,429% increase in conversions (leads and sales)
14,111% increase in organic impressions
2,056% increase in organic clicks
939% increase in organic keyword rankings
2,081% increase in social clicks
3,193% increase in ad impressions
2,683% increase in direct impressions
*Average results based on a study of past e-commerce clients. Individual account performance may vary. Results are not guaranteed.
See what our e-commerce Marketing 360® Platform users are saying
"As an eCommerce, a large portion of my budget must be for advertising. This tool allows me to track the success of how those precious dollars are spent."
Dona S. | CEO/Owner
"They created my eCommerce site, and the results were outstanding."
Cary M. | President
"Marketing 360® is an amazing, must-have tool to effectively operate your e-commerce business."
Paul G. | Owner
"So like many folks I run an online ecomm store...They redesigned our site, got our SEO on the first page and are driving conversions like crazy!"
Taylor P. | CEO
"I recommend this marketing services company to any company that is serious about improving its e-commerce business."
Wayne S. | Owner
"My experience with the team has been perfect so far."
Stephanie G. | E-commerce specialist
"Killer Team, killer software! ...Sales have tripled!"
John G. | CEO/Founder
"My online sales continue to grow at a healthy rate."
Philip E. | Owner
"[This is a] very useful and thorough marketing tool for analyzing online sales and SEO, with a great team that is diligent and hard-working."
Chris D. | Co-Owner
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