Jim & Dave's Appliance
A trusted appliance repair service in Northern Colorado, has been growing with Marketing 360 since June 2019. Led by Owner/CEO JoEllen Synder...read case study
Industry: Appliance Repair
Based in Loveland but serving a vast area across Colorado, Jim & Dave's Appliance needed to stand out in a competitive market.
About the Business
Jim & Dave's Appliance, a trusted appliance repair service in Northern Colorado, has been growing with Marketing 360 since June 2019. Led by Owner/CEO JoEllen Synder, they came to us with one clear goal: boost their online presence and increase lead volume.
Challenge & Objectives
Based in Loveland but serving a vast area across Colorado, Jim & Dave's Appliance needed to stand out in a competitive market. Their initial marketing budget of $4,400/month was a starting point, and they wanted to leverage inbound Google search to attract more high-intent customers. They also sought to overcome organic visibility challenges, especially on Google Maps, and to expand their digital footprint.
Strategy & Execution
Marketing 360 implemented a robust, multi-channel approach:
Inbound Search Excellence: Our Google PPC campaigns have been the bread and butter, delivering conversion rates between 20% and 40% on appliance repair search terms. The average conversion rate across all campaigns stands at an impressive 24.42%, with our best non-brand campaign converting at 46.67%.
Organic & Local Visibility: We’ve focused on creating location-based pages to enhance organic reach, addressing the challenge of being located in Loveland while servicing all of Northern Colorado.
Social & Review Generation: Our efforts have driven remarkable social media growth and boosted Google My Business reviews from about 30 to over 350, further cementing their reputation.
Creative Assets: From engaging social posts and infographics to impactful influencer videos, our creative assets have consistently supported their digital presence. View our creative portfolio here and here.
Results & Impact
Lead Generation & Conversion
The targeted Google PPC strategy has driven high conversion rates, keeping the company competitive with industry benchmarks.
Revenue Growth & Expansion
The substantial growth in lead volume has allowed Jim & Dave's Appliance to drastically increase their revenue, expand into additional territories, and hire more technicians. Their marketing budget has now grown from the $4,400/month was a starting point to $8,379/month
Digital Dominance
They now command significant real estate on Google search results pages, presenting themselves as a top-rated, reliable choice for appliance repair across Northern Colorado.
What Sets Them Apart
Jim & Dave's Appliance stands out by ensuring maximum visibility across all digital channels. With a focus on reliable, top-rated service and a strong reputation bolstered by hundreds of positive reviews, they’ve become synonymous with quality and trust in Northern Colorado.
Final Takeaway
Jim & Dave's Appliance’s success story is a powerful example of how strategic digital marketing can transform a local business. By harnessing data-driven Google PPC campaigns, enhancing organic visibility, and generating authentic reviews, they’ve not only expanded their reach but also solidified their position as a trusted appliance repair provider in Northern Colorado. With Marketing 360 as their partner, growth and resilience go hand in hand.
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