Houston Hurricane & Security Products
Based in Dickinson, Texas, is a trusted leader in storm and security protection solutions. Since their founding, they’ve helped thousands of...read case study
Industry: General Contractor (Home Protection & Security)
Their challenge was clear: diversify their lead sources and build a dominant digital presence to support a bold goal - grow from $5 million to $20+ million in annual revenue.
About the Business
Houston Hurricane & Security Products, based in Dickinson, Texas, is a trusted leader in storm and security protection solutions. Since their founding, they’ve helped thousands of residential and commercial property owners across the Houston area prepare for severe weather and secure their homes and businesses. Specializing in hurricane shutters, motorized roll-down shutters, patio shade screens, and storm-rated windows and doors, the company has earned a reputation for quality, reliability, and innovation.
Challenge & Objectives
When they first partnered with Marketing 360 over four years ago, Houston Hurricane & Security Products was generating most of their revenue through new home builder partnerships. Their challenge was clear: diversify their lead sources and build a dominant digital presence to support a bold goal - grow from $5 million to $20+ million in annual revenue.
They also faced internal hesitations about investing heavily in digital marketing. They needed to build trust in the process while scaling strategically and sustainably.
Strategy & Execution
Multi-Channel Digital Strategy Focused on Paid Search & Remarketing: Marketing 360 built a robust digital plan that began with a professionally designed, high-converting website to showcase the brand’s credibility and expertise. From there, a performance-driven advertising strategy was deployed:
Google Ads + Remarketing:
- Google Search ads focused on high-converting keywords to reach ready-to-buy consumers.
- Paired with remarketing ads to re-engage warm traffic, reinforcing the brand and driving return visits and conversions.
- This pairing became their “golden goose,” delivering consistent lead volume and efficiency.
Creative Asset Development: Designed engaging landing pages and videos for their signature products, like motorized patio screens. See example video asset
Advanced Reporting & Strategic Scaling: Year-over-year investment increases were made gradually, paired with detailed analytics through the Marketing 360 platform.
Data reporting helped the client track ROI and benchmark success against competitors in the Houston area.
Results & Impact
Revenue Growth
Exploded from $5 million/year to trending toward $20+ million/year.
Team Expansion
Enabled the hiring of a professional sales team to support increased demand.
Close Rate Improvement
Significant increase in lead quality and close rate, attributed to targeted ad spend and improved lead tracking.
What Sets Us Apart
What made the difference for Houston Hurricane & Security Products wasn’t just a marketing platform; it was the Marketing 360 partnership.
We didn’t just deliver ads - we delivered a growth strategy. Through a full-suite approach combining data-driven Google Ads, smart remarketing, high-converting creative, and a beautifully designed website, we gave them the confidence to scale, one step at a time.
What truly sets Marketing 360 apart is our ability to make data meaningful. From day one, we provided advanced reporting that showed exactly how they were performing against local competitors. This clarity empowered Houston Hurricane to make smart, confident investments, knowing they had a team that not only delivered results but understood their long-term vision.
With responsive support from a dedicated Marketing Success Manager, real-time insights, and creative that stands out in a competitive market, we didn’t just support their growth, we engineered it.
What the Business Has to Say
"The detailed data reporting has been a game-changer for us. Being able to see how we stack up against local competitors in real time gives us a huge edge. Our Marketing 360 team makes scaling feel strategic, not risky - and that’s helped us grow confidently year after year."
— Frank Mistretta, Owner
Final Takeaway
Houston Hurricane & Security Products is a powerful example of what happens when you combine bold business goals with strategic, data-driven marketing. With the right tools, consistent optimization, and a trusted partner in Marketing 360, they’ve grown beyond their builder-based beginnings and are now a top player in storm protection across Houston.
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