Marketing 360×
4.6 · 4,000+ Reviews on TopRatedLocal

Case Study · Storm Protection

How Houston Hurricane & Security Products broke free of builder referrals.

A Dickinson, Texas storm-and-security company that once relied on new-home builder partnerships for most of its revenue built a digital growth engine aimed at a bold goal: scaling from $5 million to $20+ million a year.

Industry
Storm & Security Protection
Location
Dickinson, TX (Houston area)
Revenue goal
$5M → $20M+ annually
Client since
2021 · 4+ years
A storm-rated home exterior project by Houston Hurricane & Security Products

The challenge

All their eggs in the builder basket.

When Houston Hurricane & Security Products first partnered with Marketing 360 over four years ago, most of their revenue came through new-home builder partnerships. Their challenge was clear: diversify their lead sources and build a dominant digital presence to support a bold goal — grow from $5 million to $20+ million in annual revenue.

  • Revenue concentrated in builder partnerships, with no independent lead-generation channel
  • No dominant digital presence to match a $20M+ growth goal
  • Internal hesitation about investing heavily in digital marketing

The strategy

A paid search and remarketing “golden goose.”

Marketing 360 built a professionally designed, high-converting website, then layered a performance-driven advertising strategy on top — scaling spend gradually and backing every decision with data.

Google Search Ads

High-converting keyword targeting built to reach ready-to-buy consumers searching for storm and security protection.

Remarketing “Golden Goose”

Remarketing ads paired with search to re-engage warm traffic — the combination that became their most consistent source of lead volume.

Custom Landing Pages & Video

Dedicated landing pages and video assets built around signature products like motorized patio screens.

Data-Backed Spend Growth

Gradual year-over-year ad spend increases, backed by detailed analytics benchmarked against Houston-area competitors.

“The detailed data reporting has been a game-changer for us. Being able to see how we stack up against local competitors in real time gives us a huge edge. Our Marketing 360 team makes scaling feel strategic, not risky.”
— Frank Mistretta, Owner, Houston Hurricane & Security Products

The results

A growth trajectory no longer tied to builder referrals.

$5M → $20M+
Annual revenue trajectory
4+ yrs
Partnered with Marketing 360

See more

Ready for growth like this?

See more case studies →Get a Plan Like This

Reviews

4.6★ from 3,900 small business owners.

Top Rated Local

“Amazing team and a great product — they took my business from brand new to multiple locations over the last 5 years. I'd recommend the team at Marketing 360 to anyone.”

Justin B.

Top Rated Local

“From the beginning it's felt like the team is on our side, not out for their own gain — genuinely refreshing. They made the website easy to understand every step of the way. Very glad I took this leap of faith.”

Richard S.

Top Rated Local

“Alex did an amazing job on the website and walked me through, step by step, how to update things myself. I love that the quote button alerts my email the moment a potential customer requests one.”

Judy R.

See all reviews →

See Your Growth Opportunities

Get your free marketing report.

Get a free marketing visibility report to see where your business stands, where you're missing opportunities, and what it could cost to maximize your visibility in your market.

  • No risk
  • No obligation
  • Just insights to help you grow
Get My Free Marketing Report