Accurate America is a premier roofing company located in Denver, serving customers across Colorado, Wyoming, and Missouri. Known for quality craftsmanship and exceptional customer service, Accurate America specializes in residential and commercial roofing solutions. Over the years, they’ve built a trusted reputation for reliability, expertise, and community focus in each market.

When Accurate America first partnered with Marketing 360® five years ago, their goals were clear: generate more inbound leads and improve their organic SEO performance.

However, as their business evolved, so did their needs. Accurate America sought not just more leads, but a marketing strategy that better aligned with their increasingly proactive, sales-driven approach, including door-to-door outreach and local visibility. Challenges also included a need for more adaptive, forward-thinking marketing solutions.

• Marketing Pivot: Supporting an Outbound Sales Strategy:
• Marketing 360® adapted the marketing strategy to support Accurate America's pivot from an inbound-focused model to a more outbound, sales-driven approach.

Social and OTT Campaigns: Launched targeted ads on Facebook, Instagram, and OTT (over-the-top) platforms—digital streaming services like Hulu and Roku—along with the Google Display Network to drive brand recognition and support the sales teams during door-to-door efforts.

Organic SEO Momentum: Continued to strengthen their organic rankings, resulting in a major spike in late 2024 that has sustained momentum into 2025.

Performance Tracking: Through the Marketing 360® platform, Accurate America now tracks campaign performance in real-time, allowing for data-driven optimizations.

Creative Asset Development To help strengthen Accurate America’s brand presence and support their evolving sales strategy, Marketing 360® developed a range of creative assets. This included a professionally designed website, branded landing pages, dynamic social media content, custom certification badges, and a Meet the Sales Team feature that personalized the brand experience.

By combining high-quality visuals with strategic messaging, these creative assets helped position Accurate America as a trusted, professional leader in the roofing industry, giving their sales team an even stronger platform to build customer confidence.

Communication & Strategic Collaboration: Through open discussions between Accurate America and the Marketing Success Managers at Madwire, the partnership grew stronger through transparent communication, regular strategy meetings, and real-time adjustments based on feedback.