Social Media Management

Why social media management?

Social media management is a great way to increase social engagement with your brand. We will post content on your social media platforms as well as interact with your followers. The goal of our posts will be to engage your followers on a consistent basis and create more visibility and loyalty to your brand. In a nutshell, rather than you taking the time to manage your brand’s social media or hiring a full-time employee to do this, we do it for you!

Spend your valuable time running your business and
let us take care of growing your social presence!

Types of Things Included:

  • Posting on all platforms including customized imagery specific to your brand.
  • Run contests/ promotions through Facebook to increase engagement, as approved by you.
  • Monitoring of all platforms to respond to comments, messages and posts.
  • Connect with other pages, communities and users to promote increased visibility.

Get Results!

  • Create visibility and brand loyalty
  • Increase traffic to your website
  • Engage your followers
  • Connect with other brands

Free Consultation

Included With Plan

Includes Included
Posting: Includes at least 1 post per day (in some cases we'll do 2-3 posts per day for things like holidays, events, motivational/industry quotes, etc.)
Distribution: We can distribute posts to any number of social network platforms (not all posts will make sense to post on each platform, so we'll only post content that makes sense for each social platform's users)
Engagement: We'll work daily to increase followers, post engagement, commenting, social organic reach, etc.
Boosting: Up to 150 Ad Credits per month will be included with the plan for boosting posts to increase reach and/or social RET® or STA® ads. (more Ad Credits can always be added on-demand)
Dedicated Team: Work directly with two dedicated Social Media Managers. One person will specialize in engagement (Engagement Manager) and the other will specialize in content creation (Content Manager).
  • What is Social Media Management (SMM)?

    What do we do?

    Design and create content for a business’ social media platform(s).

    Post all content in a consistent way and format for the benefit of Google, other search engines, and users.

    Follow, like, and interact with other pages and communities.

    Communicate with business owners to best and most effectively articulate the branding, messaging, and goals of that business, all while building a community.

    Track all analytics to show clients how we are doing across their social media platforms.

  • Facebook

    All e-commerce, B2C, franchise, home-based, and service-based businesses need to be utilizing Facebook as an integral piece of their marketing!

    Facebook not only helps build top-of-mind awareness, trust, and engagement among your target audience, it also helps to establish and enhance your business’ organic listing placement.

  • Google+

    Every business should utilize Google+ as part of their SEO strategy. Utilizing the platform properly enhances a business’ organic listing placement and can even help lead potential consumers to the information they need to convert into loyal customers.

  • Twitter

    Twitter is the ideal platform for connecting with your fan-base in real time for flash promotions, important updates, product releases, and much more. It can also be a great avenue for customer service, providing your followers another avenue for communicating directly with your brand. In addition, Twitter offers your business the unique opportunity to tap into viral sensations as they emerge. For ecommerce businesses, promotion-based companies, and high-profile individuals, utilizing this platform can be exponentially beneficial.

  • LinkedIn

    Are you a budding business looking to connect with young entrepreneurs or a vendor-based business looking for new suppliers? If so, Linkedin is the place you need to be! Linkedin is the ideal platform for connecting with other business professional and creating trusted relationship that can help you further your business and career.

  • Pinterest

    If you are an e-commerce business looking to tap into a strong female audience, Pinterest is the place to start. Pinterest has quickly become one of the fastest growing search engines used among women, making it the perfect place for you to tap into the market and connect with those women.

  • Instagram

    Is what your business has to offer visually appealing? If so, Instagram wants to help you grow! As an image-based social platform that is designed to be utilized in real-time, Instagram is perfect for creating a significant branding campaign around what your company has to offer. From creative sports wear to one-of-a-kind art and baked goods, Instagram users want to see it!

  • What do we need from you?

    Your BIG IDEA!

    Your PURPOSE: Why do you exist? What are you here to do? Your big IDEA!

    Connecting people with your purpose will guide what we create, curate, and communicate.

    You CANNOT be EVERYTHING to EVERYONE. You CAN BE something SPECIAL to SOMEONE. We need to find that SOMEONE.

  • Takeaways

    What we need to remember.

    Our goal is to build a community

    We will concentrate on growth/community/business - all elements in the ecosystem of growth

    #1 priority is to connect with people!!
    Don’t push products or services. You only need a few service or product posts - just a few firestarters to get behind your brand

    LEVERAGE TRUST to weather messes - get your community behind you.

    You must do things for the greater good.

    You must balance short term with long term
    Educate your customers

    Each client needs a different strategy
    We will just keep testing new strategies

    Videos are helpful - 10 second clips
    *UPCOMING: we are working on creating a package of 10-second videos for your social needs

    Start re-posting your old content. People could have missed it.

    Honesty about services and products.
    A company that acts with integrity.
    A company that won't let you down.

    Sometimes we need to EMBRACE ABSURDITY!

Need Social Media Ad Management?

We can help with managing your social media ad campaigns as well! We do all the work for you, from setup to monthly ad management. Contact us for details.

Free Consultation

Branding Examples

Example Posts

Free Consultation

The Language of Social Media Marketing

There are two ways to look at social media marketing.  One works, one doesn’t.

What doesn’t work is the more common business approach.  Because it’s a business marketing approach.

That is, content is distributed on social media with the intention of promoting the business.  It’s just another version of email marketing, conversion landing pages, or a magazine advertisement.

This would seem to make sense.  Prospective clients are on Facebook, Instagram, and Twitter.  You want to make them aware of you.  So you create marketing content to distribute on these channels.

Yet your SMM efforts, somehow, haven’t produced jack-squat.

The second approach is an understanding.  You get that while you’re on social media to promote your business, your prospects are not there to find solutions or products.  They’re on social media – extraordinarily – to socialize.  To connect with their network of family and friends.

And they are there to be informed and entertained.   Facebook is a News Feed.  Twitter a Timeline.  Snapchat has stories.

In other words, each social media platform has a kind of native language.  With the second approach, you don’t just re-distribute content from your blog or PPC ads.  You create content in the language of the platform.  You tell your story in a way users of the platform will be receptive to.

That, in short, is the best reason to hire Marketing 360® to manage your social media marketing.  We speak the language of the different social media platforms.  And we translate your promotional material so it fits in naturally with what the audience expects.

Your content is shareable, relevant, and value-driven.  Which, ultimately, results in more conversions and sales.

You can be a business with the first approach.  Or you can hire Marketing 360’s team of social media marketing pros – who are native speakers of social media language – to translate your promotions into social media content.

Yes, prospective clients are on social media – in droves.  Speak their language and it can mean a lot of new business opportunity for you.  Don’t, and you’re a stranger in a strange land.

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