Simon Sinek gave a popular Ted Talk on the idea that people don’t buy what you do, they buy why you do it. Take the time to watch it here if you haven’t seen it. So let’s take that rare opposite approach Simon talks about and explore why Marketing 360® exists. And even more importantly, let’s explore why … Continued
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While you might be tempted to see marketing in terms of projects, to develop a competitive strategy you need to think of it as an ongoing process. Here are some common questions prospective marketing clients ask us: Do you guarantee your work? How long before I start making money? Why do you have a 6 month contract? When will the … Continued
Warning: this post contains spoilers for the film Rogue One, a Star Wars Story. On December 27, 2016, actress Carrie Fisher died. She was, of course, best known for her role as Princess Leia in the Star Wars films. On December 28th, I sat in a movie theater watching the latest Star Wars film, Rogue One. At the end, we … Continued
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