Crowdfunding, particularly on the popular platform Kickstarter, is an effective resource for raising business capital. But it’s not magic. You need to market your project to get enough pledges to make your funding goals. Below are some tips that will help you get there. Crowdfunding is an enticing way to start a business venture. It provides market research – while raising … Continued
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Jeff felt confined at his first job. He stocked shelves at the local grocery store. Jeff worried about getting his allotment of groceries stocked on time. He cared about his boss’ evaluations and performance standards. He didn’t worry about the structure of his work day. It was imposed on him by the store. At the end of the summer, he … Continued
Simon Sinek gave a popular Ted Talk on the idea that people don’t buy what you do, they buy why you do it. Take the time to watch it here if you haven’t seen it. So let’s take that rare opposite approach Simon talks about and explore why Marketing 360® exists. And even more importantly, let’s explore why … Continued
While you might be tempted to see marketing in terms of projects, to develop a competitive strategy you need to think of it as an ongoing process. Here are some common questions prospective marketing clients ask us: Do you guarantee your work? How long before I start making money? Why do you have a 6 month contract? When will the … Continued
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