In business, we talk about the importance of exceeding customer expectations. Here are some details on how you can do that on a customer by customer basis. 6 Reasons Why Understanding Expectations is Important #1. It lets you know what service levels are expected on an individual basis. We often talk about customer expectations as if they were universal … Continued
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In my hometown, there are currently three BBQ restaurants. New ones come and go on occasion. But there is one that owns the market. They draw in 80-90% of locals going out for BBQ. Today, they don’t advertise much. They don’t have to. Everybody in town knows who they are and what they serve. Their main source of marketing is … Continued
When I started working is sales, I stunk. This came as a surprise because my knowledge of the product I was selling was superb. I figured I’d be excellent as a consultative salesperson. I would wow my leads with so much useful information about our product, they’d surely be convinced they couldn’t live without it. In fact, I was so … Continued
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