While you might be tempted to see marketing in terms of projects, to develop a competitive strategy you need to think of it as an ongoing process. Here are some common questions prospective marketing clients ask us: Do you guarantee your work? How long before I start making money? Why do you have a 6 month contract? When will the … Continued
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Of all the terms that float around in marketing tutorials, blogs, and books, one of the most common is empathy. Empathy is an important marketing concept, but its impact changed in the digital age. Empathy: the feeling that you understand and share another person’s experiences and emotions : the ability to share someone else’s feelings. By this definition, you can … Continued
We’ve entered a time where marketing and advertising are more beholden to facts than the news or politics. The 2016 presidential election brought into focus a serious problem: the plague of fake news. Literally fake news, put out by bogus websites who want to inflame passions and encourage social media sharing of the content. CNN’s Brian Stelter discusses this … Continued
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