Choosing the right marketing partner
is key to your brand's success.

Please take 10 minutes and watch this video about what makes us different and
how we drive success to our clients to see if we're the right partner for you.

Read Verified Marketing 360® Reviews

Powered by Top Rated Local®

Google SMB Partner

Don't take our word for it, take Google's word for it!

We've been selected as 1 of only 25 Google PSP Partners in the world!

Learn More


Bing Authorized Reseller

Official Bing Advertising Partner!

We've been selected as 1 of only 13 Bing Advertising Partners in the world!


Top 10 Marketing Company

We have been ranked a national "Top 10 Marketing Company" by Inc. 500


#1 Best Place to Work

We have been rated the nation's #1 Best Place to Work by Glassdoor!


One of the Nation's Fastest Growing Companies

We have been recognized as one of the nation's fastest growing companies by Inc. 500, 3 years in a row.


Top 50 Family Owned Company

We have been honored as a Colorado Top 50 Owned Company 3 years in a row!

We have been recognized for many various accomplishments & awards.

Watch Video

See how we combine digital marketing software and highly skilled, high-tech digital marketing
services through a powerful platform to deliver a true 360° marketing and design solution.

Reviews, Reputation, and Digital Word of Mouth

Welcome to the world where “word of mouth” meets printed review.

It used to be that word of mouth was just that.  Neighbors standing around on a back patio, grilling burgers, drinking beer.  Kids laugh and squeal in the background.  Fred needs a financial advisor to help with some retirement planning.  Al knows a few guys, one he’d recommend, the other not so great.

A few words are exchanged.  Fred jots down a name.  Done.

Today, this exchange also takes place online.  Al can put his comments – good and bad – onto a variety of review websites.  Fred can look them up, and try to get an idea of what all the “Al’s” out there (virtually all of whom he doesn’t know personally) think about service professionals in the area.

This is both good and bad.  Good because Fred can get multiple opinions quickly and start to form an idea of what financial advisor would be best for him.

Bad because sometimes, Al drank a few too many beers.  He’s an everyday consumer, with no particular qualifications to judge financial advisors.

His experience was subjective.  The guy he didn’t like might be just the right one for Fred.

From the business side, the issue is this word of mouth review process is now written.  Carved into the digital cloud.  It’s spawned a new set of tools and tasks known as reputation management.

Review validity gets skewed.  Tom is a financial advisor who’s willing to slam his competition.  Jane was an employee of a advisor who fired her – she’s not going to have good things to say.

Then there’s Bobby, who has to be the center of the conversation.  He gives advice even though he hasn’t worked with a financial advisor at all.  This actually happens:  people reviewing businesses and products they’ve never used.  They’re know as self-appointed brand managers.

Grain. Of. Salt. 

Like word of mouth comments, online reviews should be taken with one.

You can get some good information from online reviews.  If you read them, they’ll influence you’re decision.

But just because they’re written doesn’t mean they’re the insights of experts.  On the contrary, they’re the personal comments of neighbors, spoken in the context of an afternoon barbeque.

Related articles from our blog.

Day 1 Vitality and the Customer-Centric Business Culture

Seth Godin says: “The best time to study for a test … is before it’s given. The best time to campaign is before the election. And the best time to keep a customer is before he leaves.” Jeff Bezos knows it: “There are many ways to center a business. You can be competitor focused, you can be product focused, you … Continued

Small Local vs Full Service Marketing Services – What’s Right for Me?

When you’re evaluating marketing services for your business, it’s tempting to choose someone local.  But is the local connection really worth it?   It’s Hard to Fire Your Neighbor At a neighborhood BBQ, Eric mentioned he needed social media marketing for his business.  A new neighbor, Amy, turned to him and put our her hand out.  So glad to meet … Continued

Successful Entrepreneurs Know the Difference Between Stress and Pressure

As an entrepreneur, you’ll do well to distinguish between stress and pressure.  You can handle pressure, but being stressed out leads to burning out. “I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games. 26 times, I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in … Continued

T&T: How Talent and Technology Make Marketing Dynamite

We all know TNT is dynamite.  Light the fuse, you get explosive power. Dynamite is also an expression for excellence.  If you do a dynamite job, you’ve blown expectations away. At Marketing 360®, we talk about T&T.  And it means dynamite:  a total commitment to execution excellence. The T’s stand for talent and technology.  They are the foundation of our … Continued

Take the Tour

In a hurry? See our plans & pricing.