A lot of small business marketing fails because they don’t develop a foundational marketing strategy. Here is a marketing strategy overview with insights on how they’re developed and refined. The Marketing Pyramid Consider the parts of a marketing campaign as a pyramid. At the top you have profitability – the place everyone wants to be. However, realize that you … Continued
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You wake up damp, disoriented. Moonlight through the window casts shadows across the ceiling like prison bars. You feel locked in. There is a presence behind you. Out of the corner of your eye, you think (but can’t be sure) you see a pale hand with long, thin fingers. It’s reaching towards your shoulder so slowly you can barely detect … Continued
Digital marketing is now a fact of life. No business – big or small – can expect to reach their audience without a digital strategy which includes mobile. If you’re still lagging, you can’t wait any longer. Here are 8 tips that cover the fundamentals of digital marketing for small businesses today. #1. Get a Mobile Responsive Website & … Continued
So let’s get something straight. Inbound marketing is a great way to earn new leads without having to cold call. Inbound means that they express their interest to you first and give you permission to provide more info or reach out to them personally. But for most service businesses, inbound marketing doesn’t mean you don’t do phone sales at all. … Continued
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