KPIs, (Key Performance Indicators), orient goals and focus marketing strategy. An established way to set-up KPIs is using the SMART strategy, meaning specific, measurable, attainable, realistic, and timely. Many small businesses planning their digital marketing fail to set KPIs at all, much less SMART ones. Here is a breakdown of how you can establish SMART KPIs for your business. Follow … Continued
Use the Top Placement Ads® program to get in the top 3 spots when prospects search for your products and services on search engines like Google & Bing and generate more sales.
Being on top is essential to growing your brand.
With the rise of mobile search, 85% of sales now come from the top 3 listings on Google & Bing. So being listed in these spots is hugely important. Every day you're not on top, you're losing sales! Problem is, getting your brand listed on top isn't free. The top 3 spots are paid placement. Therefore, you want to make sure you're running ads for the most “lead producing” keywords, have the best ad copy and use the best landing pages. Top Placement Ads® is the #1 program for this and is a lead driving machine.
Wow, it makes paid search easy.
With Top Placement Ads®, all the work's done for you!
Powerful paid search management software for brands.
Stop paying for competitor clicks and fraudulent clicks.
No more paying for competitor clicks and fraudulent clicks on your ads! Without Ad Fraud Protection™, this can be costly and prevent your ads from running when real sales are looking for a brand due to lack of budget. Get protection, get more sales.
Compare your visibility on top keywords vs. your competitors.
See where you stack up against competitors in regards to running time for your ads on top keywords. If a competitor is running longer and higher than you for a lead producing keyword you'll know what you need to do to overtake them.
Intelligent reporting & analytics at your fingertips.
Get up-to-the-minute tracking & analytics on your paid search ads and compare the Top Placement Ads® program with other lead driving programs in seconds. Track key statistics such as Visibility, Clickability, Convertibility™ and more.
See how Top Placement Ads® performed head-to-head compared to Google Adwords in this eye-opening recent case study.
Related articles from our blog.
Pay-per-click advertising, landing page design, and conversion rate optimization are all intrinsically linked. A successful campaign unifies each tactic under the same strategy. Too Many Cooks In a recent marketing consultation with a business owner, we uncovered a problem that it’s hard to believe still happens. He described his Google Adwords PPC campaigns and the agency who managed them. He wanted … Continued
When we talk to small business owners in need of local marketing, we hear this pretty often: Indeed, for many local businesses, a phone call is far and away the most valuable lead. If this – along with a few other factors – are true for your business, then call-only Google advertising is for you. What is a call-only campaign? … Continued
One of the most common oversights business owners new to paid search marketing make is not setting match type for keywords. This costly mistake drives irrelevant traffic and wastes clicks. What is Keyword Match Type? Keyword match type determines when the system displays your ads based on the searcher’s keyword query. There are three types, all used similarly on Google … Continued
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