Photographer / Artist Website Design

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Success starts with a better photographer or artist website

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Turn more visitors into leads with a modern photographer or artist website that looks great on all devices — you deserve a website that drives results.

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Why having a convertible photographer or artist website is important

Your website is your photography or art business's home online. It's where potential customers can go to learn more about you, your services and your portfolio. And, it often makes the difference between a visitor clicking the back button or converting into a customer.

Not all photographer or artist websites are made equal. Your website won't do you much good if it doesn't make the right first impression on your visitors.

In order to succeed in today's competitive market, photographers and artists need to have a professional and responsive website that looks great on any device, provides visitors with the information they need and converts them into paying customers.

We can help you master photographer or artist website design

Must-have photographer or artist website features

A clean, simple aesthetic

If your website looks too busy or cluttered, visitors will be overwhelmed and discouraged from staying. A clean and simple design will help focus users’ attention on the important components of your website. Plus, a basic photography or art web design that uses plenty of white space will also look a lot nicer and more professional, helping to create the right first impression.

Easy-to-use website navigation

Navigation is key when it comes to having a successful photographer or artist website. The last thing you want is for your visitors not to be able to find what they're looking for on your photographer or artist website. Make sure your menu is organized and clearly labeled so that visitors can easily find the information they’re looking for.

A mobile-friendly design

More and more people are using mobile devices to browse the internet. If your website isn’t mobile-friendly, you’re likely to lose out on potential customers. Make sure your website is responsive and optimized for both desktop and mobile devices so that visitors can have a seamless experience no matter what device they’re using.

Fast page speed

Page speed is an important factor to consider when designing a photographer or artist website. If your website takes too long to load, visitors will become impatient and leave your website. To ensure your website loads quickly, make sure your images are optimized, choose a reliable web host and compress your HTML, CSS and JavaScript files.

Professional photos and videos

Your photography or art business relies on having professional quality photos. Make sure to showcase your best work on your website. This will help convince potential customers that you’re the right photographer or artist for the job. It's also a good idea to include videos and other multimedia elements to make your website more visually appealing.

Trust indicators

People need to be able to trust you before they'll hire you to capture their big day or other memories. Having trust indicators such as customer reviews, testimonials and awards can help establish credibility and trust with your visitors. This will help encourage visitors to stay on your website and ultimately convert into customers.

Contact forms

Make it easy for potential customers to contact you by adding a contact form to your photographer or artist website. This helps eliminate the need for visitors to open up a separate email client or make a phone call to contact you, making it more likely that they'll reach out. It's also an easy way to capture leads right on your website.


Web pages to include in your photographer or artist website


Your homepage is the first thing most of your visitors will see when they arrive at your photography or art website. Make sure it includes your unique value proposition, a brief overview of your services, a preview of your most impressive work and a call-to-action that encourages visitors to contact you.

About Us

This page will give your visitors a glimpse into who you are, what you do and why you’re the best choice for their photography or art needs. Include information about your experience, your background and any awards or recognition you have received. You should also highlight your mission and values, as well as what makes you different.

Photography or Art Services

On this page, clearly outline the services you offer and the packages you have available. Make sure to include plenty of visuals of your work, as well as any additional information that potential customers might need in order to make an informed decision. You should also consider creating individual pages for each service you offer, so you can go into more detail.

Photographer or Artist Reviews

Before someone hires you to take pictures of their wedding or install a piece, they need to know that you're the right photographer or artist for the job. Adding a page dedicated to customer reviews and testimonials can help to build trust, reassure potential customers that you are the right choice and encourage them to reach out.


Create a Portfolio to feature a showcase of your best work and show off your skills and style. Make sure to include a variety of images from the different services you offer, so people can get an idea of what to expect from you. You should also include information about the specific services you provided to each customer.


Creating a page of Frequently Asked Questions can help streamline the customer service process. This page should include the answers to any common questions your customers might have about your services. This will save you time, as you won't have to answer the same questions over and over again. It can also help to build trust.


This page should include all your contact information, as well as an easy-to-use contact form. Make sure to include your email address, phone number and social media links. If you work with customers in a physical location, you may also want to include a map and directions so people can easily find your studio or office.


A blog is a great way to keep your website updated with fresh content and keep your visitors engaged. You can post creative tips and tricks, behind-the-scenes photos and stories, or even tutorials. You can also use your blog to highlight your recent work and inform potential customers about any promotions or specials you might be running.


6 ways to drive traffic to your photographer or artist website

1. Content marketing

Content marketing is a great way to get your name out there and drive traffic to your website. You can write blog posts or create videos to showcase your work and provide value to potential customers. This is also an excellent way to build relationships with your followers and establish yourself as an expert in your field.

2. Multi-channel advertising

If you want to reach a larger audience, multi-channel advertising is the way to go. Utilize the power of social media, search engines and online advertising channels to drive traffic to your website and increase your reach. Not only will this help bring more people to your website, but it can also help you capture market share from your competitors.

3. Social media management

Social media is a great tool for connecting with potential customers and driving traffic to your website. You can use social media to share your portfolio and promote your services, as well as interact with your followers and build relationships. Make sure to use a combination of organic and paid strategies for maximum impact.

4. Email marketing

Email marketing is a powerful tool for keeping in touch with potential customers and driving traffic to your website. You can create email newsletters featuring your latest work, or promote special offers or discounts. You can also use email to build relationships, nurture leads and keep your customers engaged.

5. Reputation management

In order to be successful, you need to build a good reputation and establish yourself as an expert in your field. Monitor and manage your online reviews and ratings to make sure you’re presenting your business in the best light. You can also use reputation management to help you attract more customers and drive more traffic to your website.

6. Listings management

Make sure your business is listed in all the major directories and local listings. This will help potential customers find you more easily, and can also improve your search engine rankings. It's also important to make sure your business information is accurate and up-to-date, as this can have a positive impact on your website traffic.

We can help you drive high-quality traffic to your photographer or artist website

Photographer or artist website design FAQs

Why do you need a photographer or artist website?

Having a website is essential for any photographer or artist who wants to establish credibility, showcase their work and generate more business. A website can be used to connect with potential customers, market your services, showcase your portfolio and provide valuable information to help customers make their decision.

How do you build a photographer or artist website?

Building a photographer or artist website is easier than you might think. You don’t have to be a web developer or a designer to create a professional and attractive website. With the Marketing 360® Websites app, it's quick and easy to build a convertible photography or art website on your own. We also have a team of Designers who are ready to help bring your vision to life.

What should a photographer or artist website have?

Your photographer or artist website should include a clean and simple aesthetic, easy-to-use website navigation, a mobile-friendly design, professional photos and videos, trust indicators, contact forms, and key pages. It should also load quickly and feature high-quality website content that's optimized for search engines.

How do you increase photographer or artist website conversions?

In order to increase conversions on your photographer or artist website, you'll need to make sure it's designed to convert. This includes having a responsive design, easy-to-use navigation and contact forms, as well as well-written content, trust indicators and a portfolio of your best work. Also, be sure to have clear, eye-catching CTAs.

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