When you connect with customers on Facebook Messenger, you open a valuable line of communication. Here are some examples and tips.
One call to action option on Facebook Ads many businesses overlook is click to Messenger. But (depending on what you want the lead to do) this can be one of the most effective ways to generate a lead.
One reason is that messenger generates a conversation by driving people to an automated question and answer flow. Once they click on the ad, you can engage them and learn about what they need, or you can offer a coupon or deal to move them towards a purchase.
Also, once a lead sends you a message, you can put them into a custom audience for retargeting ads:
In order for this to work, you’ll have to have messenger bot set up.
Here’s an example ad from a restaurant Marketing 360® client:
The conversation opens with an easy, low-risk engagement question:
Then, it opens up the offer:
The customer can redeem it when they order just by opening the chat on Facebook:
A simple, effective offer. This client added 661 people to their messenger audience in one month – and that’s for a fairly small, local audience. This becomes a custom audience they can send more info and promotions to, retaining them as long-term customers.
For example, after responding to this Message ad, I got this message:
An enticing reminder to enjoy another meal at this restaurant.
Click to Messenger is a strong call to action because it’s engaging, useful, and low-risk. It can make a quick, enticing offer or answer a shopper’s questions. You can have it link to your website, or make the offer redeemable right on Messenger.
And of course, it’s automated. You provide a lot of value for customers without tying up your sales staff.
Win/win. If you’re new to Facebook Ads, contact us today with your questions. It’s a big platform, so it can pay to work with a certified Facebook Ads partner like Marketing 360 ®.