Internet Marketing & Website Designs That Generate Leads
With guidance from the right internet marketing company, your website can propel your lead generation efforts.
The Marketing Data Conundrum
Online marketing is a data dynamo. There is more tracking software, spreadsheets, and metrics than most people can manage. It’s technology’s blessing: information on everything. And technology’s curse: figuring out the software takes more time than its capability to produce data saves.
It becomes a question of value add: Do our data metrics identify strengths and weaknesses? Are the metrics we track part of larger plan to increase revenue? Can we track our investments and expected returns?
What does this spreadsheet mean? A 42 page report–are you kidding?
Does anybody know what the hell’s going on?
You may have felt this frustration with SEO. If you choose the right keyword phrases, high rankings are actually an easy metric to achieve. Your SEO pro touts their success at getting you to page one! Look at this line graph! But when you look at your bottom line you don’t see a difference.
It’s like hitting a few good shots during a round of golf. If you hacked the rest of the time, the final score is going to show it.
And it’s the final score that counts. Either you’re winning in a competitive landscape or being handed your hat.
Data Drives Conversions
Marketing 360® has three primary goals:
- To create a software platform where pertinent online marketing data–from all resources–is available in one easy to access tool.
- To aggregate data so that it’s focused on specific marketing goals, and to use data to build on success.
- To create an all-in-one, hybrid solution where software is combined with human expertise.
We’re not interested in bombarding you with useless metrics. We don’t tout our success–unless you share in it. Business marketing is an investment. Marketing 360® is a tool that tracks your return on that investment over time.
The All-In-One Internet Marketing Solution
Marketing 360® is the only internet marketing platform available that is more than software. It’s an all-in-one platform that also includes marketing experts, developers, designers, content writers, and video production.
We created a hybrid, true all-in-one marketing platform for one reason: the software can track the data, but it takes people to analyze it and improve campaigns over time. The data is a game plan, but you need people to play–and play to win.
Not to mention that your customers are not algorithms developed by search engineers at Google. They are people, and in the end it’s people’s behavior we must understand.
When you start with that goal, the data immediately takes on new significance.
There are other “all-in-one” marketing solutions out there that are actually only the software platform. It’s up to you to set it up and figure out if it works. It’s up to you to make modifications to your campaigns based on the data. With Marketing 360®, you also work with marketing experts who understand your business and target audience. They make improvements by seeing the entire landscape, 360 degrees. That’s where the real ROI is.
Make sure your all-in-one marketing solution includes the one thing that really matters: getting more conversions.
Intuition Versus Data: The Importance of Using Marketing Software for Your Business
Intuition. Gut instinct. Experience.
They are leadership qualities. Business savvy. A useful piece of business planning.
You lie awake at night picturing online sales. You have a vision of the perfect buyer, loving their experience on your website. You can practically hear the k-ching as they check out on your cart.
It’s almost like a dream…
Now wake-up. Get ready for work and get in front of your computer. It’s time to turn the dream into reality.
The Bottom Line: Data
There is an unequivocal truth in online marketing. It’s a truth that is the same for ecommerce stores, enterprises, and small businesses. This truth is:
Online businesses that use marketing software to gather data, analyze it, then modify their campaigns based on findings are more successful than those that do not.
This is no huge revelation–when you think about. Information is power. Data takes the guesswork out creating marketing collateral. And there are more studies than you’d think necessary that prove this point.
Marketing Software for the Small Business
Enterprise size organizations get this. They have software tools and teams of marketers that pour over data to drive better results.
However, in the SMB and start-up ecommerce world, gut instinct still guides many marketing agendas. Website design is based on personal taste. Target persona and segmentation are based on assumptions. There is no plan for modification. The assumption is: build it and they will come. We love our website and products, so that means everyone else will too.
The road to failure is paved with these assumptions. So why do so many smaller businesses move forward on little more than guts? Lack of:
- Marketing software that provides goal focused data
- Expertise at data analysis
- Resources to plan and execute modifications based on findings
Marketing 360® is a hybrid marketing software and support service designed to provide small businesses with resources previously only available to enterprises. With these tools, you can take advantage of technology’s amazing ability to gather data. And we have the expertise to put that data into action with targeted testing and modifications that drive results.
Assumptions, in fact, are very dangerous to make with online marketing. Many business owners are surprised to find out what website design elements and sales messaging delivers the best results. It’s usually not what they assumed would work.
Yes, you start with instinct and assumptions. But a successful business soon moves on to data.
Cold, hard facts. Conversion rate optimization. They may not always give you a warm fuzzy. But they are essential if your goal is to make cold, hard cash.
Great Marketing Software is in the Service
What makes great marketing software?
If you’re looking for a solution for your small business, it’s a question you’re asking.
The answers aren’t necessarily straightforward. Software solutions are inherently complicated, because they must have layers of complexity to be effective. Digital marketing today is a puzzle with many pieces, all of which we’re trying to fit together simultaneously.
So as you compare and use various marketing software solutions, you reach that complexity threshold. The time you spend figuring out how to use the software is draining as much from your work day as it saves.
It’s frustrating. You need the software tools to manage your marketing, but one of the main benefits you require is that the they save you time. Yet the complex nature of much of the work makes that impossible, and you’re back where you started. You spend too much time figuring out your marketing instead deriving value from it that grows your business.
At Marketing 360®, we have a solution. It’s not more software. It’s not hyper-sophisticated solutions.
We’ve found that the missing element in the business marketing software conundrum isn’t always more complex solutions. It’s working with people.
Take a look at these reviews of the Marketing 360® software solution. You’ll notice a pattern.
Almost every review of our “software” mentions the personal service of the marketing executive or design team. There are as many glowing comments about the attentive service of our team as the power of the marketing software.
This makes sense for several reasons.
First is what we’re already talking about. Most marketing software solutions are tools you (the business owner/marketer) use on your own. Hello endless tutorials.
Marketing 360® is a hybrid: Software as a Service. We build the best software in the industry, but we also back it up with consultants and tech support that helps you navigate its uses.
Furthermore, we work with you to magnify the results for your marketing. Marketing software collects a lot of data, but it doesn’t tell you how to impact the people you’re targeting.
Which brings us to the second point: customers.
Marketing isn’t about software. It’s about the people that software helps you connect with.
As of yet, there is no software that understands human nature as well as actual people do.
Our marketing executives are not just there to walk you through the Marketing 360® software tools. We’re there to help you gain more customers and sell more of your offerings.
Marketing results are not data numbers. They are what you ship. The difference between the two is understanding the people who bookend the software: you and the customers you serve.
Listen, if you’re a do-it-yourself control obsessive who’s likes to spend time figuring out and using complex tools for your business, Marketing 360® is probably not for you. There are other marketing software solutions that give you the tools to use for yourself, with little personal support.
However, if you want (and need) to spend your time running your business instead of trying to master “the internet” every six months, then Marketing 360® is the very best solution for you.
As hard as we work on making our software effective yet simple, we know there is no substitute for passionate, directed, personal service.
You can’t partner with software. You partner with people.
Sometimes, the best tools are only as good as the people who support them.
We’d love to see if our solution is a fit for you. Learn more today.
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