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Branding Guidelines

Logotypes

Primary Logo

Download: eps png jpg

Download: eps png jpg

Secondary Logo - Only for use if primary logo is impractical

Download: eps png jpg

Download: eps png jpg

Usage

Clearspace

- In order to preserve the integrity of the Primary Logotype, it is important that no other logos, type or other graphic elements infringe on its space. The minimum clearspace to be around the logotype is equivalent to 1/2 of the height of the logotype.

Minimum Digital Size - 100px width

Minimum Print Size - 0.8" width

Improper Use

No altering logo form

No altering logo colors

No added effects or styles

No added elements to logo

Colors

RGB:34, 166, 223

CMYK:34, 166, 223

Pantone:S/C 2171 C

RGB:51, 113, 183

CMYK:72, 38, 0, 28

Pantone:S/C 7683 C

RGB: 42, 145, 207

CMYK: 80, 30, 0, 19

Pantone: S/C 279 C

RGB: 51, 51, 51

CMYK: 0, 0, 0, 80

Pantone: S/C Black 7 C

RGB: 36,40,47

CMYK: 23,15,0,82

Pantone: S/C 426 C

Font

Source Sans Pro

Is the primary brand font and should be used alongside the Madwire® brand when possible.

Download Font

Trademark

Fuel Your Brand®

Clearspace

- In order to preserve the integrity of the Primary Logotype & trademark, it is important that no other logos, type or other graphic elements infringe on its space. The minimum clearspace to be around the logotype & trademark is equivalent to 1/2 of the height of the logotype & trademark.

Primary Logo & Trademark

Download: eps png jpg

Secondary Logo & Trademark - Only for use if primary gradient logo is impractical.

Download: eps png jpg

Download: eps png jpg

Download: eps png jpg

Partnerships

Partner Lockups

- Logotype partner lockups should be scaled to the aproximate same size and center aligned . The minimum clearspace to be around the logotype is equivalent to 1/2 of the height of the logotype. The correct space between partner logo lockups is equivalent to the height of the logotype, with an added divider.

Copy

Correct

Marketing 360®

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Incorrect

Marketing360®

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Marketing Three Sixty®

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marketing 360®

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Marketing360

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