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Shared leads sound cheap until you do the math on cost per customer — here's when Angi still makes sense for garage door companies, and when it's quietly bleeding your margins.
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ChatGPTThe shared lead problem
A broken garage door is an emergency — the shared-lead model treats it like a commodity auction instead.
The same emergency repair lead gets sold to three to five competing contractors at once, turning a crisis call into a price war.
A cheap-looking cost per lead hides the real math — a 5-8% close rate often means paying double for every actual customer.
Annual contract lock-ins and "zombie leads" — wrong numbers, DIYers, out-of-area calls — rack up charges for jobs you'll never book.
Every dollar spent on shared leads builds Angi's domain authority, not yours — the moment you stop paying, the leads stop too.
Where to spend instead
Own the lead instead of renting it.
Pay only when a homeowner calls or messages you directly — and get credited back for any lead outside your service area.
Over 70% of local emergency calls go to the top three Map Pack results, and those calls are completely free.
Run dedicated search campaigns with strict negative keywords so every dollar goes toward homeowners who need a pro, not a DIY fix.
Brand-new technicians with zero web presence can use shared leads short-term — call within 30 seconds, then transition off as organic traffic kicks in.
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24/7 emergency repair leads from searches the moment a door breaks down
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