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Case Study · Event & Wedding Rentals
A relatively new rental company with a lackluster, outdated website needed to build momentum fast. Owners Fernando and Tammy DaSilva partnered with Marketing 360 in May 2017 to turn that around.
The challenge
Signature Event Rentals was still building its name in the Northern Virginia event and wedding market. The business needed to stay busy and build momentum around its key services, but its website was lackluster and outdated — not the kind of first impression that wins wedding and corporate bookings. The DaSilvas wanted more inquiries and bookings, plus a marketing partner they could trust to be transparent about where the budget was going.
The strategy
Marketing 360 rebuilt Signature Event Rentals' website to look modern and professional for both retail and trade customers, then layered on a mix of channels designed to keep qualified inquiries coming in year-round.
A Google Performance Max campaign and a dedicated Search campaign for event rentals.
Facebook and Instagram targeted traffic, retargeting, and boosted posts aimed at wedding planners, newly engaged couples, and corporate event organizers.
Consistent email marketing with CRM integration to build long-term customer relationships.
Ongoing social media management and SEO.
Bi-weekly meetings and detailed marketing math to optimize the ad budget.
“Working with Marketing 360 has been transformative for Signature Event Rentals.”— Fernando & Tammy DaSilva, Co-Owners, Signature Event Rentals
The results
Reviews
“Amazing team and a great product — they took my business from brand new to multiple locations over the last 5 years. I'd recommend the team at Marketing 360 to anyone.”
“From the beginning it's felt like the team is on our side, not out for their own gain — genuinely refreshing. They made the website easy to understand every step of the way. Very glad I took this leap of faith.”
“Alex did an amazing job on the website and walked me through, step by step, how to update things myself. I love that the quote button alerts my email the moment a potential customer requests one.”
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