×
Case Study · Retail & eCommerce Jewelry
Riddle's Jewelry set out to amplify its online presence and drive robust growth across digital and in-store channels. Over 7 years and 8 months, that grew into a holistic strategy spanning Google, Meta, OTT, billboards, and Spotify.
The challenge
As a renowned jewelry retailer with both eCommerce and physical locations, Riddle's needed to boost online visibility, integrate digital and traditional marketing to lift online and in-store sales, and grow revenue, customer base, email list, and repeat business — all while working around technical and budget hurdles tied to its eCommerce platform and limited internal developer support.
The strategy
Marketing 360 built a holistic advertising mix — Meta, Google PPC and Performance campaigns, OTT digital TV commercials, digital highway billboards, and Spotify ads — for a true multi-touch presence, with ad copy aligned to Riddle's brand identity and target audience across Facebook, Instagram, and Google.
Improved keyword rankings and organic traffic through SEO.
In-store data integrated into digital ad targeting.
Custom processes built to coordinate with an overseas development team despite limited internal dev support.
Monthly marketing investment scaled from $12,746 to $58,643.
Ongoing tracking, testing, event marketing, custom social posts, infographics, and influencer videos.
“Our growth isn't just about the numbers—it's about the partnership. They're not just our marketing team; they're a true extension of our business.”— Josh Holsworth, Riddle's Jewelry
The results
Reviews
“Amazing team and a great product — they took my business from brand new to multiple locations over the last 5 years. I'd recommend the team at Marketing 360 to anyone.”
“From the beginning it's felt like the team is on our side, not out for their own gain — genuinely refreshing. They made the website easy to understand every step of the way. Very glad I took this leap of faith.”
“Alex did an amazing job on the website and walked me through, step by step, how to update things myself. I love that the quote button alerts my email the moment a potential customer requests one.”
See Your Growth Opportunities
Get a free marketing visibility report to see where your business stands, where you're missing opportunities, and what it could cost to maximize your visibility in your market.
