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Case Study · Painting Contractor
L&J Painting launched with nothing but Mike Sanchez's name behind it. Marketing 360 built the brand, the website, and an organic-first lead engine that turned into the highest-converting lead source the company has ever used.
The challenge
Starting as a brand new business, L&J Painting needed strong branding and a steady stream of quality leads to establish its foothold in a competitive market — and then needed to adapt fast when one of its lead sources changed overnight.
The strategy
Marketing 360 paired continuous page and blog builds with refined UTM tracking, then pivoted hard toward organic traffic and word-of-mouth referrals when LSA rule changes made high-value leads harder to secure — turning the website into L&J's best-converting lead source.
Continuous page and blog builds that added 200 new keywords in a single 90-day period, all ranking on page one.
UTM implementation to capture exactly which lead sources and campaigns were working.
A pivot to organic traffic and word-of-mouth referrals when LSA rule changes made high-value leads harder to secure.
A redesigned website, a client manual for the sales process, and before-and-after image sliders.
Biweekly strategy sessions to review data and adjust the approach.
“Working with Marketing 360 has been a game changer. Their honest, transparent approach and our regular strategy sessions have helped us build a strong brand and consistently generate high-quality leads. We’ve built a solid foundation of organic traffic that allows us to grow sustainably in our market. The results speak for themselves—we’re not just meeting our goals; we’re exceeding them.”— Mike Sanchez, Founder, L&J Painting
The results
Reviews
“Amazing team and a great product — they took my business from brand new to multiple locations over the last 5 years. I'd recommend the team at Marketing 360 to anyone.”
“From the beginning it's felt like the team is on our side, not out for their own gain — genuinely refreshing. They made the website easy to understand every step of the way. Very glad I took this leap of faith.”
“Alex did an amazing job on the website and walked me through, step by step, how to update things myself. I love that the quote button alerts my email the moment a potential customer requests one.”
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