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Success Story · Manufacturing & Landscaping
Founded by Tim Howell, this Texas-based maker of Bender Board and Klingstone landscaping products set out to build a brand that could stand toe-to-toe with Lowe's and Home Depot — without the budget of a big-box retailer.
The challenge
When Tim first approached Marketing 360, Howell Pathways was struggling to gain the momentum it needed to compete with industry giants. The goals were straightforward to state and hard to execute: build brand awareness as a premium provider, reach both DIY customers and B2B landscape contractors, and turn a barely-breaking-even operation into a multi-million dollar business.
The strategy
Marketing 360 built a multifaceted strategy around perseverance and consistency — maintaining ad spend through early budget constraints and advocating for more investment as results came in.
Ad campaigns across Meta, Google, OTT (digital TV commercials), digital highway billboards, and Spotify.
A full website overhaul built for organic visibility.
An installation video produced for the Bender Board page, plus new packaging design for a weed-barrier product.
Email automation and data insights from the Marketing 360 platform used to refine campaigns.
“We have grown very quickly from the beginning of us working together. It took us a while to see that breakthrough, but I trusted the process and stuck with Marketing 360. Their commitment to treating my business like their own and their willingness to invest in what's needed has transformed Howell Pathways.”— Tim Howell, Founder, Howell Pathways
The results
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Reviews
“Amazing team and a great product — they took my business from brand new to multiple locations over the last 5 years. I'd recommend the team at Marketing 360 to anyone.”
“From the beginning it's felt like the team is on our side, not out for their own gain — genuinely refreshing. They made the website easy to understand every step of the way. Very glad I took this leap of faith.”
“Alex did an amazing job on the website and walked me through, step by step, how to update things myself. I love that the quote button alerts my email the moment a potential customer requests one.”
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