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Case Study · Retail / Ecommerce
House of Lights wanted to stand out against retailers like Wayfair and Amazon by leaning into what a local showroom does better. Marketing 360 has run weekly strategy across email, social, ads, SEO, and in-store creative to keep it that way.
The challenge
House of Lights first sought to kickstart marketing for its brick-and-mortar business through the expertise of Lighting One. The goal expanded from there: drive in-store traffic from both retail customers and trade professionals, build a digital presence that could serve customers across Florida, and stand apart from large retailers on service rather than price.
The strategy
Marketing 360's approach has stayed holistic and dynamic for eight years running: email, social, digital ads, website management, and in-store creative, all reviewed together in a weekly strategy meeting.
2–3 emails per month with roughly a 35% average open rate — 45 emails totaling 299,179 sends in 2024.
12 monthly social posts across Facebook, Instagram, and Pinterest, plus targeted Google and Facebook/Instagram ads.
A Marketing 360–designed website with a monthly hero image refresh and new pages added regularly.
Print creative for the showroom's digital sign and in-store monitors.
Weekly strategy meetings reviewing email data, social and ad performance, and competitor insights.
“Working with Marketing 360 has been a game-changer for House of Lights. Their commitment to understanding our brand and delivering innovative solutions has not only driven consistent in-store traffic but also elevated our online presence. The weekly strategy sessions and creative insights make us feel truly supported and understood. We wouldn’t be where we are today without this invaluable partnership.”— Paige Bronson, President, House of Lights
The results
Reviews
“Amazing team and a great product — they took my business from brand new to multiple locations over the last 5 years. I'd recommend the team at Marketing 360 to anyone.”
“From the beginning it's felt like the team is on our side, not out for their own gain — genuinely refreshing. They made the website easy to understand every step of the way. Very glad I took this leap of faith.”
“Alex did an amazing job on the website and walked me through, step by step, how to update things myself. I love that the quote button alerts my email the moment a potential customer requests one.”
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