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Facebook Business Post Examples and Ideas

Wondering what to post on your business Facebook page? Here are 6 ideas and examples to inspire you.

So you’ve set up your Facebook business page. Your phone is at the ready to take pictures. Your thumbs are tingling with anticipation as you get ready to publish your first post.

Then you pause. Hold on a second. Just what am I supposed to post as a business on Facebook? What am I trying to achieve?

If you’re feeling stuck, you’re not alone. A lot of business owners draw a blank when it comes to creating posts for their business. Note that we’re not talking about promotional ads here, but rather organic posts that are a business version of personal Facebook content.

Oh, but wait. If you ever want anyone to see any of your business content, you’ll have to boost the post to your audience so it shows in their newsfeeds, so in a way, this is promotional content.

Confused? Learn more about the difference between Facebook Ads and boosted posts.

(An important aside. While these are ostensibly “organic” posts without promotional intent, we recommend you create and manage them through Facebook Ads. It gives you more control and increases visibility).

In short, the difference here is that the primary target audience for a post is people who already follow your business. So posts work better as non-promotional branding. Ads, on the other hand, can target new audiences with specific, direct-response offers.

In short, the difference here is that the primary target audience for a post is people who already follow your business. So posts work better as non-promotional branding. Ads, on the other hand, can target new audiences with specific, direct-response offers.

Read our Facebook Ads Guide for businesses. Perfect for beginners who want to understand how to use the platform to advertise their business.

Here are some Facebook business post examples to inspire you.

#1. Feature a New Product

A photo of a new product or offer is natural for a business Facebook post. Current customers love to see your latest.

These types of posts are highly recommended for businesses that have frequent new offers, like restaurants.

#2. Customer Testimonials

Customer testimonials make superb Facebook business posts. They show a person (always good on Facebook), tell a story, are sharable, and promote the benefits of your business.

#3. Highlight Staff

Similar to the customer testimonial, you can highlight your staff in Facebook posts. Show a post of someone who’s done well, or give an introduction to new employees.

#4. Highlight Your Work

Anything from a web design firm to a clothing shop to a restaurant can highlight their latest creation. We do this at Marketing 360® with our design of the day posts.

#5. Celebrate The Day

A quick and easy way to come up with a post is to join in on whatever national “day” it is. This is particularly useful if the day ties into your offer. Here’s a clever use of relaxation day:

#6. Share a Link

Another easy way to create posts is to share links you think will be useful for your audience. This kind of epitomizes being non-promotional since you’re sharing someone else’s content.

You can also share your own articles. Try to make the headline as enticing as possible to motivate people to click through and read the article.

When it comes to posting on Facebook, the key is consistency. You want your business page to look fresh and active. This is social media. Your content needs to be current for anyone to care (this week at least).

Each of these types of posts can be created and posted with minimal effort. Use them along with more promotional ads to round out your Facebook marketing strategy.

If you can’t find the time to get this done, work with a social media management service.

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