A lead-generation website that doesn’t convert is an employee that needs to be retrained – or fired. Here are 8 tips that will turn your conversions rates around. CRO Tip #1: The 2.5 Second Rule Data shows that your website content has about 2.5 seconds to communicate these four things: Who you are What you do How to contact … Continued
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In 2003, the Federal Trade Commission was tasked with enforcing the federal CAN-SPAM Act. In essence, the purpose was to prevent people from getting too much of what they didn’t want, aka spam. Spam is not an acronym for a technical concept. It actually originated from a Monty Python skit where the menu includes a bit too much of the … Continued
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