Ready to get started with email marketing? Here are 9 quick tips and best practices that will get you on the road to success. #1. Build Targeted Lists Email marketing today is unequivocally permission-based. You can only send emails to people who opted into your list and expressed a desire to receive your content. Spamming is a lost cause. … Continued
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In 2003, the Federal Trade Commission was tasked with enforcing the federal CAN-SPAM Act. In essence, the purpose was to prevent people from getting too much of what they didn’t want, aka spam. Spam is not an acronym for a technical concept. It actually originated from a Monty Python skit where the menu includes a bit too much of the … Continued
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