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Marketing 360® Blog

Google Local Service Ads National Launch

Post By Scott Yoder | Paid Search

This post was originally published on 5/29/19 and updated on 8/3/20.

Google Local Service Ads is the go-to advertising platform for local service providers with national deployment across a variety of verticals.

The Local Service Ads (LSA) program from Google allows you to advertise on Google and receive direct leads from your potential customers in your area.

When someone searches for your products or services, LSA will ensure that your business shows up at the top of the results.

LSA is available nationally for the following verticals:

  • Appliance repair
  • Architecture
  • Bankruptcy law
  • Business law
  • Carpenter
  • Carpet cleaning
  • Cleaning services
  • Contract law
  • Countertop services
  • Criminal law
  • Disability law
  • Dui law
  • Electricians
  • Event planning
  • Estate law
  • Family law
  • Fencing
  • Junk removal
  • Financial planning
  • Flooring
  • Foundations services
  • Garage door
  • HVAC
  • Immigration law
  • Interior design
  • IP law
  • Labor law
  • Landscaping
  • Lawn care
  • Litigation law
  • Locksmiths
  • Malpractice law
  • Movers
  • Pest control
  • Personal injury law
  • Photography
  • Plumbers
  • Real estate law
  • Real estate
  • Roofers
  • Siding
  • Tax law
  • Tax services
  • Traffic law
  • Tree services
  • Videography
  • Water damage
  • Window cleaning
  • Window repair

Learn more about local service ads.

To participate in LSA, you need to have your business verified, and you’ll also want to get the Google Guarantee.

If you need help with the verification process, contact us. Our Google Ads certified team can expedite the process for you.

Pay for Leads is Here to Stay

There is nothing unexpected about Google pushing LSA nationally for these verticals. But it does signal, in a way, the end of an era.

It appears the keyword auction system of the old Adwords is history. Businesses in the above verticals will have to deal with the LSA platform, which is pay-per-lead instead of a keyword ranking auction.

If you’re new to this, there are a couple of important things you’ll want to keep in mind.

#1. Develop a process for getting more Google reviews.

Note that the process for getting reviews on your Google My Business (Maps) account is different than for LSA.

Reviews have a direct impact on how you rank on LSA. The more positive reviews you have, the better.

Learn more about GMB and LSA reviews.

#2. Be prepared for the verification process, in particular background checks.

To get verified, Google will run background checks on your employees through a third-party service. If anybody has a history, it may preclude you from getting verified.


The news here is that, no matter where you are, you need to get on top of this. If you linger and have issues either getting verified or ranking in the LSA searches, you’ll be losing leads to your competition.