Google Local Service Ads is now the go-to advertising platform for local service providers, with national deployment now taking place.
The Local Service Ads (LSA) program from Google is now rolling out nationally for the following verticals:
- Appliance Repair
- Carpet Cleaning
- House Cleaning
- Lawn Care
- Pest Control
- Water Damage Restoration
- Window Cleaner
- Garage Door Pro
To participate in LSA, you need to have your business verified and you’ll also want to get the Google Guarantee.
If you need help with the verification process, contact us. Our Google Ads certified team can expedite the process for you.
Pay for Leads is Here to Stay
There is nothing unexpected about Google pushing LSA nationally for these verticals. But it does signal, in a way, the end of an era.
It appears the keyword auction system of the old Adwords is history. Businesses in the above verticals will have to deal with the LSA platform, which is pay-per-lead instead of a keyword ranking auction.
If you’re knew to this, a couple of important things.
First, develop a process for getting more Google reviews. Note that the process for getting reviews on your Google My Business (Maps) account is different than for LSA.
Reviews have a direct impact on how you rank on LSA. The more positive reviews you have the better.
Second, be prepared for the verification process, in particular background checks.
To get verified, Google will run background checks on your employees through a third-party service. If anybody has a history, it may preclude you from getting verified.
The news here is that no matter where you are you need to get on top of this. If you linger and have issues either getting verified or ranking in the LSA searches, you’ll be losing leads to your competition.