Every business needs reviews, but getting them can sometimes feel like pulling teeth.
Did you know?
- A typical consumer will spend almost 14 full minutes reading reviews before making a decision to purchase a product or work with a business, and they’ll read approximately 10 reviews before deciding to trust a business.
- 97 percent of people will read reviews before working with a local business.
- 93 percent of consumers say that their purchasing decisions are impacted by online reviews.
- If a business has excellent reviews, customers will be willing to spend an average of 31 percent more with them.
- 84 percent of people trust online reviews just as much as they trust personal recommendations from friends or family.
It’s clear that, not only do consumers read online reviews, they take them seriously! That means that, if you want your business to stand out online, you need reviews.
When someone googles, “plumber near me,” and they end up with pages and pages of listings, how do they separate one plumber from another? It’s all about online reviews, and if you don’t have reviews, chances are, you’re missing out on a lot of valuable business.
However, it’s not enough to simply have reviews; you need to get new reviews on a regular basis. People don’t want to read any review; they want to read the most recent and relevant reviews, which is why getting new reviews for your business isn’t a one-time thing. It’s ongoing and should be a constant focus within your organization.
But, here’s the thing, actually getting people to leave reviews for you can be a challenge, especially since most people don’t write them on their own. There are a lot of things you can do, though, to ensure that your business gets plenty of reviews on a regular basis.
3 Ways to Get More Reviews for Your Business
#1. Ask for reviews.
The easiest (and, surprisingly, the most effective) way to get more reviews for your business is also the most straightforward — just ask!
The fact of the matter is that people don’t fail to write reviews for your business on purpose. It’s not that they don’t think you did a good job or don’t want to share their feedback with others; they simply don’t think about it.
Think about how much you have going on in your own life. Of course, as a small business owner, you may be busier than your average bee, but most of the customers you work with lead lives that are just as busy and schedules that are just as full. Leaving feedback for your business just isn’t on their to-do list, but if you ask, you’ll find that most people are more than willing to write a review for you.
The perfect time to ask for a review is when all is said and one, and the customers is gushing to you about how happy they are with your service. Rather than just telling them that you appreciate their kind words, tell them how much it would mean to your business if they expressed their feedback online.
#2. Follow up in an email.
After you’ve delivered a service or sold a product, it’s the perfect time to follow up with your customer or client to find out what kind of experience they had. One of the best ways to accomplish this is with a simple email.
In your email, thank the customer for their service, and let them know how grateful you are that they chose to do business with you. Recap what you did for them or what products they purchased with you, and inquire about how they feel about the service or product. Then, let them know how valuable their feedback is to you and let them know where they can write a review for you!
One of the biggest benefits of requesting a review in an email is that this format allows you to put in links directly to where people can find you on review sites, eliminating the need for them to go out and look for you. Plus, you can direct people to the review sites you want them to leave you feedback on.
Another thing you can do to ensure that your customers are actually opening up and looking at your follow-up emails is to let them know to expect one. People get lots of emails, and if they know to look for yous, there’s less of a chance that they’ll immediately delete it without looking at it.
This has worked extraordinarily well for one of our clients. Check out my previous blog — An Online Reputation Management Success Story — to learn more!
#3. Make writing reviews easy and convenient.
We’ve learned so far that most people won’t write reviews for your business on their own, and that’s true regardless of how incredible your service is or how much you go out of your way for them. And, if you make people go through the extra hoop of actually having to look for the review sites your business is listed on online, the likelihood that they’ll write a review is even smaller.
One of the best things you can do to ensure that you’ll get more online reviews is to make the process of writing reviews as convenient and as easy as possible for your customers. A big part of that is simply informing them of where your business is listed online, which can be done through links on your website and signage in your business.
Another important part of making the process convenient for people is making sure that your business is listed on all relevant review sites. The truth is that you never know which site your customers are comfortable using or are already active on, and you’ll be less likely to actually get a review out of someone if they have to sign up for a profile on a new review site in order to leave you one.
Getting more reviews is just one small part of online reputation management.
Reviews are critical for your business’ online reputation, but getting more reviews isn’t the end-all-be-all of reputation management — it’s just one small part. Build the kind of reputation you want with the help of our experienced reputation managers.