Case Study: Insurance Company Grows Social Media Presence
November 4, 2021
Results take time, and that’s especially true when organic marketing strategies are considered, like social media management.
While our social media managers would love to be able to tell our clients that they can expect to see results within the first month, that is often not the case.
Even the best social media management strategy won’t create instant results. It takes time and consistency to build a strong social presence, and even then, results will grow steadily, not all at once.
It can be difficult to be patient when you’re not seeing results right away. But, when you stick with the right strategy, it will pay off eventually.
Insurance company grows social media presence with patience and consistency
One insurance company, with the help of their social media manager, saw firsthand how much patience and consistency can pay off.
Over the last 6 months, they’ve seen 131 impressions and 101 clicks from social media alone.
Compared to the previous 6-month period, they’ve seen a 219% increase in impressions on social media and a 910% increase in clicks and engagements.
How did they do it?
To build their social media presence, this insurance company made it a point to post regularly on their most valuable channels — Facebook, Instagram and LinkedIn.
They posted blogs from their website to provide valuable information to their followers.
They kept their followers engaged by posting different types of social content, like videos.
They harnessed the power of social proof by posting reviews on their timeline.
When they first started building their social media presence, they did not see a lot of reach and engagement with their posts (apart from the one post they boosted).
After posting consistency for almost a year, they’ve seen major increases in their reach and engagement.
Conclusion
Success on social media doesn’t happen overnight. It takes time and patience to build the kind of social presence that drives results, but when you have a strong social media strategy — and you stick with it — it can really pay off.
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