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Marketing 360® Blog

The Small Business Benefits of Twitter

Post By Robyn Rivera | Social Media Management

Twitter is a great platform for growing your business.

With the coronavirus pandemic, it’s never been so important for small businesses to focus on building their online presence. There are many ways to accomplish that, one of which should absolutely be Twitter.

Twitter is a fantastic tool for growing your business — online and off. Here are just a few of the many ways that small businesses can utilize Twitter.

8 Ways You Can Use Twitter to Grow Your Business

#1. Build brand recognition.

Brand recognition can be a very powerful thing. Often, it’s what separates two products that are nearly identical. It also often plays a role in the final decision on whether or not to make a purchase for many consumers. When you start to build recognition in your brand, it makes all of your other marketing efforts more effective.

Twitter is an excellent platform for building recognition in your brand, because it allows you to reach a wide audience. Best of all, any time someone retweets your brand, its reach goes even further on Twitter.

#2. Drive traffic to your website.

Twitter gives users an excellent introduction to your brand. It allows them to get to know you a little more, and on a more personal level. It shows them what you care about and who you are behind the scenes. However, a business’s Twitter profile and posts rarely give users everything they need to know about what a business has to offer.

Luckily, when your Twitter followers want to learn more about your business, all they have to do is follow the link to your website. Make sure that you tweet about the engaging content you create on your website and include links back to your website to make it easy for your followers to learn more.

#3. Stay on top of trends.

If there’s one thing the coronavirus pandemic has taught me, it’s that life, as we know it, can change, and it can change quickly.

Change is one of the few constants in life, which means that any successful business needs to learn how to stay nimble and roll with the punches. But, in order to know which changes are necessary, you need to stay in the know about the latest trends in your industry.
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Twitter is a powerful tool for staying up to date on the trends in your industry because conversations are happening on Twitter in real time. You can also use it to see what your competitors are doing.

#4. Support your customers.

Customer service used to only happen over the phone or in person, but these days, lots of businesses have opted to meet customers where they’re at — on social media. And, Twitter is a ready-made platform for providing customer support because of its real-time operations.

Through Twitter, customers can reach out to you with questions any time of the day or night, and without having to take time out of their day to call you. And, best of all, when you provide support on Twitter, everyone sees it, showing the world how committed you are to great service.

#5. Get feedback.

Just as your customers can use Twitter to ask you questions and get the support they need, they can also use it to provide you with feedback about your products, services, or business in general. Twitter is an excellent way to keep up with what your customers are saying about your brand.

The feedback you get on Twitter is invaluable, giving you critical information about what works and what needs improvement, and allowing you to fine-tune your offerings for your customers. And, when you respond to that feedback, it once again allows you to show off your customer service skills.

In addition to helping you better your business, Twitter feedback provides your brand with the social proof it needs to build trust, drive more traffic to your website, and make more conversions.

#6. Spread the word.

Do you have an upcoming event? Are you getting ready to launch a new product or service? Are you planning a blowout sale or special? No matter what you’re announcing, Twitter is a great place to make your announcement.

When you need to announce something, you should always ensure that you spread the word to as many people as possible, in as many ways as possible. This should include on your website, as well as all of your social media pages, including Twitter.

Twitter is a fantastic way to get the word out because it allows you to reach a lot of people at once. You can also create hashtags around the event or product on Twitter that can help to encourage more user-generated content around it. And, you can promote key hashtags through Twitter advertising.

#7. Show your personality.

Twitter isn’t just where you talk about upcoming promotions or announce new products; it’s where you connect with your audience on a more personal level. Twitter is the perfect platform to show off the more human side of your business.

Whether you’re posting about a cause you care about or sharing a joke, every tweet gives you an opportunity to show your customers another side to your business. This helps you establish your own distinct brand voice, which will help your brand to be more memorable and to stand out more.

#8. Maintain a strong online reputation.

These days, a business’s online reputation can make or break its success. It takes a lot of trust for someone to make a purchase from a new brand or to consider working with a local business they find online. And, your business’s online reputation is a big part of how you build that trust.

There are many tools that you should be using to build and maintain your business’s online reputation, and Twitter is definitely one of them. With a simple Twitter search of your brand, you can monitor what users are saying about your products, services, and brand in real time.


Twitter is something that every small business should be taking advantage of. Whether you need a little guidance to get it right or you’re looking for a social media manager who can manage your Twitter marketing for you, Marketing 360® can help. Learn more today!