Websites That Market and Sell--What Else Do You Want?
Website Marketing, Software Intelligence
Let’s start with the name: UXi®.
User. Experience. Intelligence.
User: the person who visits your website. Your target audience–your ideal client. The person who pays you. It starts with understanding their needs and motivations.
Experience: Now your ideal client is on your website. Can they find what they need–fast? Does the site make an immediate, positive impression? Do you create value so they understand why they should go with you? Can they easily contact you? The answer is yes.
Intelligence: Does your website motivate action–does it convert? Is there a hang-up somewhere? If it’s good, how can it be great? How will you know? We use marketing software to track data and make improvements.
The old sales term: someone who makes it rain contracts, deals, and sales. A conversion Babe Ruth.
These websites are designed to be in the trenches, digging out opportunity. They are not a floral centerpiece in a Martha Stewart inspired table setting. They’re not a print of an impressionist painting you hang above your toilet.
They are a tool with a purpose: to help you build your business. Leads. Sales. New clients.
Two Types of Business Websites
We’ve designed thousands of business websites. Typically, there are two different results:
1. A website where the business owner turns the design into personal project. Every element of the site reflects their tastes. They say everything they want about themselves. When the design finally fits their vision, there is an immediate gratification. It’s like getting the perfect new outfit…I look great!
2. A website designed for the website visitor–what is called a user-centric website. These designs are often deceptively simple. They’re clean and eye-catching, but not fancy and certainly not complicated. Information communicates how the business can solve the visitor’s problem, and has little to no backstory about the business itself. When you visit this site, you immediately know what’s being offered, how it will benefit you, and how to engage with the company.
Number two is more like a tool belt than a fancy outfit. It might not feel as nice–personally–at first. But it gets the job done.
After 4-6 months of marketing, who do you think is happier with their website?
When the “nice new outfit” effect wears off, what makes a business owner happy is results. The answer is obvious.
Online business marketing is an exercise in delayed gratification. Hard work at first pays off later.
Now, we only design user-centric websites. We only work with businesses that have a plan for long-term marketing success.
Let’s end with the goal: results. A downpour of them.
If that’s what you’re after, UXi® is for you.