Having a following on Twitter is more than just about your vanity.
In a previous blog, I went over a few vanity metrics that you should stop measuring, one of which was social media followers. Don’t get me wrong, I still stand by the blog and believe that tracking the number of social media followers you have isn’t all that helpful; however, there’s a caveat (there always is, I know).
While there is definitely a benefit to your vanity when you have plenty of Twitter followers, it typically doesn’t directly benefit your marketing efforts; however, if you can encourage your followers to engage with your brand, it can certainly pay off.
On Twitter, just like on any social media platform, it’s less about the number of followers you have and more about the quality of your followers. However, the more followers you have, the more likely some of those followers will be to engage with your brand.
Furthermore, the more followers you have on Twitter, the more people will be exposed to your brand and the more people will see your posts. And, when new people interact with your brand on Twitter, having lots of followers can make you appear more trustworthy and legitimate.
Now that you know the why of building your Twitter following, it’s time to talk about the how.
6 Ways to Build Your Twitter Following
#1. Start tweeting more.
Twitter requires a much more aggressive posting strategy than other social media platforms, like Facebook and Instagram. While you may be able to get away with only posting a few times a week on Facebook, Twitter is a different story.
Ideally, you’ll not only want to tweet every day; you’ll want to tweet multiple times per day — three to seven tweets, to be precise. How often you tweet will depend on your specific brand and your goals, but some businesses tweet as much as 20 times per day!
You might be asking yourself, “What’s the point of tweeting more if we don’t yet have the followers yet to see them?” The answer is the more you tweet, the more opportunities people have to interact with your brand on Twitter.
#2. Be cognizant about when you post.
On Twitter, when you post is almost just as important as what you post. It doesn’t matter if you tweet one time a day or 20 if no one is around when you do so. The key to timing your tweets right is understanding when Twitter users are most active.
According to research from Sprout Social, the best times to tweet are usually early and late afternoons during the week. This is when Twitter users are more active and likely to actually engage with your tweets.
And, the more people like, retweet, and comment on your tweets, the more users will see them and want to do the same.
#3. Keep the conversation going.
When your followers interact with your brand on Twitter, make it a point to interact back. And, I don’t mean reply and then move on with your day. Keep your followers engaged for as long as possible by keeping the conversation going.
There are many ways to keep the conversation going on Twitter. For one, instead of ending a reply with a statement, end it with a question. You should also ensure that you reward people who reply to you on Twitter by retweeting them.
#4. Add a badge to your site.
If someone is visiting your website, there’s a good chance that they already have at least some interest in what you have to offer. There’s also a strong possibility that they are already familiar with your brand. This makes them the perfect prospective Twitter followers.
How do you turn website visitors into Twitter followers? By making it easy for them! Make sure that your website features a Twitter badge so that anyone who visits your website could easily find you on Twitter.
Where should your Twitter badge live on your website? The footer is a good place for a Twitter badge because it will be seen on every page of your site. So, whether someone lands on your homepage, blog, product or service page, or landing page, they’ll be able to find your Twitter badge.
#5. Add a badge to your marketing emails.
Email marketing is a great way to keep your clients and customers up to date about everything that’s going on within your organization, from the launch of new products or services to upcoming promotions and offers. And, the people who have signed up for your email lists will make great Twitter followers.
If someone cares about what you have to say enough to sign up to get your emails on a regular basis, then there’s a good chance that they’ll want to hear what you have to say on Twitter, as well.
How do you turn people on your email list into Twitter followers? By using the same concept as with your website visitors — making it easy for them. Include your Twitter badge in every email you send out. It also doesn’t hurt to be upfront about it and simply ask people to follow you.
#6. Be strategic with hashtags.
Did you know that, just by including one hashtag in a Tweet, the chance that someone engaging with it is almost 14 percent higher? Think of a hashtag as kind of like an SEO (search engine optimization) keyword on Twitter. It helps to make your tweets more visible to more people.
When using hashtags in your tweets, it’s important not to go overboard with it. One or two is the perfect number of hashtags. If you include too many, you run the risk of making your tweets look spammy.
Building your Twitter following is just one aspect of social media marketing that businesses should focus on. If you’d like help earning more followers or with any other aspect of your social media marketing strategy, visit us online today to learn about our solutions.