If you’re looking to improve your local marketing, verifying and completing your company’s Google My Business profile is an important first step to take. Having a verified Google My Business profile makes your business eligible to appear on local Google searches and on Google Maps, both of which are great places to attract relevant local searchers.
One powerful feature within Google My Business is the ability to make posts for your business. Read on to learn a few benefits of using these posts, and how you can use them to grow your local presence.
1.) Keep Customers Informed
Posts can help you highlight timely information about your local business right from your profile. Whether you’re closing for a company-wide retreat, have a new product offering, or are running a special promotion, highlighting business updates lets you get important information in front of potential clients without them even having to go to your website.
Keeping your customers informed is especially important during the coronavirus pandemic. Whether you have to shut your doors temporarily because of a state-wide mandate or want to let potential customers know the safety precautions you’re taking, posts are a great way to keep customers informed during these rapidly changing times.
2.) Improve Your Local Ranking
An optimized Google My Business profile can help your business appear in local searches more often. In Google’s guide to local ranking, they recommend adding photos to your profile to help users better understand your products and your business’s story.
Google posts allow you to add new product photos to your Google My Business profile, which can help improve your overall listing optimization.
Other things you can do to improve your listing is make sure all information sections are completed (like your hours, service list, and business attributes) and use a review generation strategy to gather more reviews on your Google My Business listing.
3.) Engage Your Followers
Whether you’re sharing a video of your new storefront, posting a picture of your newest menu item, or sharing relevant tips, your followers will find useful, posts are a great way to keep your followers engaged with your business and keep your business top-of-mind.
The possibilities are endless when it comes to engaging Google posts:
- Share information about an upcoming event
- Promote a recent blog post/article you wrote
- Share industry-related news and events
- Highlight recent reviews and testimonials
- Share product updates
- Highlight specials and promotions (happy hours, buy one get one sales, limited time specials)
- Make other important announcements
According to Google, great posts should be “brief, useful, and inspire action, and photos should be well-lit and in-focus.”
Try Your First Google My Business Post Today
If you already have a social media strategy in place for Instagram, Facebook, or Twitter, consider adding Google My Business to the list in order to attract and engage your local audience. Follow this guide to create posts for your business or contact Marketing 360® to learn how we can help design and implement your Google post strategy.