The most successful landscaping businesses are always on the lookout for their next big project, and thinking of ways to increase their leads. After all, the more projects you have in your pipeline, the more you can grow your revenue.
Social media marketing can be an effective way to grow the number and quality of your landscaping projects. Read on to learn social media tips for landscapers, and how social media can help you build your brand’s trust and authority.
Tip #1: Optimize Your Social Media Profiles
Before you get started creating new social media posts, double-check that your profiles are in tip-top shape. Make sure your social profiles have correct business information and images that showcase your most recent projects. Having up-to-date information will improve your trustworthiness, and correct contact information will ensure that customers will be able to reach you through your social media profiles. For more tips on how to optimize your Facebook and Instagram profiles, view our beginner’s guide to Instagram, and our guide on how to create an effective Facebook page.
Tip #2: Create Engaging Social Posts
Landscaping companies are lucky to have ample opportunities to create engaging visual content. From landscaping project before and afters, new product highlights, and project inspiration posts, there are many ways to create great social content during your day-to-day operations. Some social post ideas for landscaping companies include:
- Before and Afters: Before you start a project, snap a couple of pictures of the areas you’ll work on. Then, after all your hard work is done, take photos of the final look. This will give your audience a clear example of your capabilities and expertise.
- Product Highlights: Have an exciting new product you want to show to your audience? Or, do you have a surplus of a product that you need to sell fast? Create a product highlight post that shows the product itself, as well as the product in action. For example, you could show a patio stone option, as well as a patio where that stone was used.
- Videos: Video posts are shared more often than text and image posts combined, making them a worthy part of your social media strategy. Try shooting a video during your next project that demonstrates your employee’s expertise. For example, shoot a video that shows a patio being laid, or a custom landscaping project from start to finish.
- Reviews and Testimonials: Did you receive great feedback on a recent project? Feature glowing testimonials on social media. This kind of social proof can increase your company’s trustworthiness and authority.
Tip #3: Post Seasonal Updates
Seasonality is an important factor that affects landscaping businesses’ success. Your marketing strategy should focus on driving more leads during the spring and summer months, while also supporting your business during the slower winter months.
For example, depending on where your business is located, certain months are better for planting grass seed than others. Give your social followers a heads up about when they should plant grass seed for a lush lawn all summer long. Or, encourage people to complete a patio re-design in the fall months so that they’re ready for spring and summer outdoor entertaining. It’s also important to remain active on social media during slow months. Even if people aren’t completing landscaping projects in the winter, make sure you’re posting regularly so that when warm weather comes back around, you’re top-of-mind.
Tip #4: Try A Paid Social Media Campaign
Instagram and Facebook’s advertising platforms have detailed targeting tools that you can use to promote your landscaping services to people who are interested in home and yard improvement. You can target based on location, demographics, interests, and more.
For example, if you’re a landscaping company based in Austin, TX, you could target your social ads to show in certain zip codes where you know lawns need extra care, as well as target people who are interested in home and garden improvement. While it’s important to grow your social audience organically, a paid campaign can quickly get your business in front of people who are interested in your services and are ready to learn more.
Start Gathering More Leads Today
At Marketing 360®, we offer social media marketing for landscaping companies who want to grow their project pipeline. Learn more about how we can engage your followers and grow your business with targeted ads on all the primary social channels. Give us a call today!