There are so many reasons to focus on social engagement.
Most business owners are well aware of how important social media marketing is to their overall success online and off. But, what a lot of people don’t understand is that social media marketing is about more than just posting regularly and keeping your social profiles up to date. It’s also about social engagement.
The benefits of creating more engagement in your posts are undeniable. The more engaged your followers are with your content, the more people will see it and the further every single marketing dollar you spend goes. But understanding why social engagement is important and actually doing it are two very different things.
If you’re unsure about how to create content that encourages engagement on social media, you’re not alone. Lots of business owners are in this same boat, and if you’re looking to break free from the pack, you’ve come to the right place.
8 Tips for Generating More Social Engagement
#1. Be intentional about when you post.
When it comes to social engagement, when you post is almost just as important as what you post.
Most business owners are so concerned about the content they’re posting that they don’t pay much attention to exactly when they’re posting it. But, by being intentional and posting during times when your followers are most active on social, you can greatly increase the chance that your post will get the likes, shares, and comments you’re looking for.
#2. Get to know your followers.
Creating more engagement on social media is largely about learning to create content that your followers want to engage with. But, how do you know what kind of content will float your followers’ boats?
Facebook Page Insights is a great place to find an endless amount of great information about your audience, including how your posts are performing online, the best times to post, and what types of posts are most successful with your audience. It also contains information about the demographics of your audience.
#3. Keep your posts short and sweet.
Did you know that the vast majority of users (approximately 88 percent of them!) view Facebook on their mobile devices? And, while they’re scrolling through their timeline on their smartphone, it doesn’t even take a full two seconds for them to consume an item of content.
Luckily, if you can successfully grab their attention, it only takes about 0.25 seconds of viewing a piece of content for someone to recall it later. But, that means that you need to get your point across and get your audience’s attention fast, and that means that your posts need to be short and sweet.
#4. Use images and/or video.
Text is great, and it can be helpful for your search engine optimization (SEO) efforts; however, it’s a mistake to only publish text posts. By branching out to include images and/or video, you’ll see a whole lot more engagement on social media.
Like I said, you have under two seconds to make an impact on your audience, and that’s accomplished a lot more easily when you include an image or a video. Posts that include images have better-than-average engagement rates, and posts that include video are even more engagement-friendly.
#5. Ask a question.
If there’s one thing that people enjoy more than looking at an image or watching a video, it’s talking about themselves. Nothing is sweeter to the human ear than your own name, and that same concept can be applied to your social media marketing strategy by simply asking questions.
Asking a question is probably one of the easiest and most straightforward ways to encourage engagement on social media. Another benefit of this tactic is that it allows you to gain more insight into what your audience is thinking and feeling, which will help you create more effective content for them moving forward.
#6. Include a call to action in your posts.
When it comes to social media marketing — or any form of marketing for that matter — beating around the bush will never get you anywhere. And, in many cases, if you want more engagement, the best way to get it is by simply asking for it.
Including a call to action (CTA) in your posts, like, “Tag someone who gets it,” “Comment with the name of your favorite superhero,” or, “Like if you agree!”, is a great way to remind your followers that you want to hear from them and provides them with a voice.
#7. Create content your followers want to read.
A common social media mistake that small businesses make is limiting themselves when it comes to the type of content they create. For instance, let’s say you sell skateboards. Should every single post you publish be about skateboards? Definitely not!
This should be a relief, as posting on social media should be something you do at least weekly if not daily, and there’s only so much you can say about skateboards. And, if you branch out and start publishing posts that your audience actually wants to read, they’ll be more likely to actively engage with it.
#8. When your followers engage, engage back!
There’s almost nothing more impactful to the success of any social media campaign than engagement, and when people take the time to engage with your content, you should absolutely make it a point to engage with them back! One brand that does this beautifully on Instagram is Netflix. They don’t respond to every comment, but they respond to enough of them that it encourages people to keep commenting.
Make sure that a part of your engagement strategy is to regularly monitor your accounts for comments, and to respond to as many comments as you’re able to and as makes sense for your brand.
Generating social engagement is one of the most important aspects of an effective social media marketing strategy. If you’re looking for a social media manager who can help you get it right, learn more about how Marketing 360® can help today!