Looking to grow your moving business and attract more customers? Social media marketing for movers can be a great way to improve your brand awareness and keep your movers busy and profitable. However, it’s important to use social media wisely to get the most out of your time and monetary investment. Here are a few ways moving companies can use social media profiles to grow their business:
1.) Optimize Your Profile
First and foremost, make sure your social profiles are optimized with up-to-date information. If you’re starting from scratch, make sure to fill your social profile with recent posts and images so that new followers will know that you’re a legitimate business. An empty profile and incomplete information don’t make your business look trustworthy and may hurt your chances of gaining new followers. To start, check out our guides on how to optimize your Facebook and Instagram pages.
2.) Feature Reviews
Moving is often listed as one of the most stressful life changes, and people want to hire movers they can trust with their most important belongings. Showcase positive reviews from past clients, and use the power of social proof to signal to your audience that you have the expertise and accountability that they are looking for.
3.) Try a Paid Campaign
Facebook and Instagram have highly-targeted demographic and interest targeting to help you reach your most important audience. For example, if you live near a university where students are moving in and out, you can target people within that area and age group. Creating targeted paid campaigns like this allows you to reach prospects that are within your key demographics.
4.) Schedule Out Posts in Advance
Scheduling out social posts in advance can help you maintain a frequent posting schedule even on your busiest days. Tools, like Marketing 360®’s social post scheduler, allow you to create your social posts ahead of time and schedule them on all your social profiles whenever you want! This helps you keep your audience engaged even when you’re on the go.
5.) Highlight Your Team
Showing on-the-job photos lets you highlight your team and the stellar work they do. Before and afters of a room or other space are a great way to help your followers visualize how your team works together.
6.) Provide Value
Last but not least, make sure your posts are providing value. From packing tips to moving mistakes, educating your audience on how to have a safe move can position your company as a thought leader, all while improving your online reputation.
See How Marketing 360® Can Help
While you’re focusing on moving your customers, let us focus on moving your revenue up. We help moving companies big and small grow their audience through strategic social media campaigns. Contact us today to learn more!