While the coronavirus has put a hold on large in-person events, there are still ways to market your event planning business and grow your audience during social distancing.
See a few tips for how event planners can use social media to engage their audience and grow their followers, even when we’re apart.
1.) Create Detailed Social Posts
Sharing photos of past events you worked on is a great way to show potential clients examples of your work, and increase your trustworthiness. When you share these types of posts, make sure to include a caption that describes the event and the services you performed. Include details, like the event size, the goal of the event, the outcome, and the location where it was held. Be sure to tag the location in your post as well — it can help you increase post engagement by utilizing Instagram’s “Places” discover feature. If a potential client is searching by place on Instagram, your post will be eligible to show. This is a great way to reach a new audience and can help your business get in front of relevant searchers.
2.) Work With Vendors To Expand Your Reach
Use the power of your network to expand your social reach. By working with your vendors and giving them credit on your social posts (and having them tag you in return), you can extend your business’s reach to their unique audience. For example, if you work on a wedding, make sure to tag the caterer, flowers, AV company, and any other partners you worked with to make the event a success.
3.) Take Advantage of Video
As event planners, you’re part of creating the most stunning and visually-pleasing parties, weddings, trade shows, and other types of events. When there’s a videographer capturing the event, make sure to ask permission to use any footage they take. Sharing videos of the events you work on is a great way to show off your talent, and videos are also one of the most engaging forms of content for social media.
4.) Schedule Out Posts
When you don’t have time to post to social media, take advantage of a social media post scheduler to keep your social feeds up-to-date and engaging. Marketing 360® offers an easy-to-use social media scheduler that allows you to schedule out posts in advance across all your social media platforms.
About Marketing 360®
Stay connected with your social followers during social distancing, and stay top of mind for when we’re able to come together at events. At Marketing 360®, we offer social media services for event planners that can help you grow your audience, and grow your business. Contact us today to learn more.