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Marketing 360® Blog

A Roofer’s Guide to Nailing Social Media

Post By Robyn Rivera | Social Media Marketing

Getting social media right is an important aspect of your roofer marketing strategy.

What makes an effective roofer marketing strategy? It’s a question that we hear often, and while there are many moving parts that can ultimately affect the marketing strategy you choose, there are certain things that every roofing company will want to do. Social media marketing — as well as social media management — is definitely one of them.

Social media is important for so many different reasons. For one, it’s a great way to build awareness of your brand. The outreach potential on social media is huge, and it’s a cost-effective way to spread the word about who you are and what you do. Furthermore, social media gives you insight into who your clients are; it allows for super-targeted advertising, and it gives your visitors a glimpse of a different side of your brand.

There’s no ifs, ands, or buts about it; learning how to get social media right is essential for the success of your roofing business online.

5 Social Media Marketing Tips for Roofers

#1. Publish fresh content regularly.

Frequently publishing content on social media is an essential part of an effective strategy. The fact of the matter is the more content you publish, the more opportunities you’re giving social media users to find your brand online. Publishing content often also gives you a chance to remind your existing clients that you’re there and ready to help when they need it.

You’ll want to publish fresh content on the social media platforms you’re listed on a few times a week, daily, or sometimes even multiple times per day depending on the channel. With such a rigorous posting schedule, you’ll need a plan in order to avoid spending hours of your time every day coming up with new content.

Create a content calendar so that you can plan posts ahead of time, but remember that social media is all about being in the moment, so make sure that your calendar is flexible enough to stay relevant.

#2. Keep engagement in mind.

Posting on social media is an essential first step for your roofing company’s success online. However, the more people who see your content, the better, and in order to increase the visibility of your content, it needs to be engaging.

Any amount of engagement is a wonderful thing, and the more you can get your followers to like, share, and comment on your content, the more people who will see it! Engagement gives your content legs, so when you’re designing your posts, do so with engagement in mind.

A few things you can do to make your posts more engaging include asking questions, sending out surveys, hosting contests, and more. Check out my previous blog to learn more about generating engagement on social media.

#3. Respond to comments and reviews.

When someone does engage with your roofing company on social media, it’s important to return the favor! Whether someone comments on one of your posts or writes a review of your business, you want to ensure that you keep the conversation going by responding to them.

By responding to your followers on social media, as well as to any brand mentions, you’ll demonstrate how thankful you are that they took the time to engage with your brand on social media. It also gives you a chance to show off your customer service expertise and show the world that you truly care.

Make sure that you keep a close eye on any brand mentions by utilizing social monitoring tools. This will help you stay on top of responding promptly on social media, which is key.

#4. Utilize video on social media.

Want your posts to stand out on social media? The number one thing you can do to grab the attention of your followers is to use video. When it comes to social media marketing, video is one of the most powerful tools at your disposal. There are billions of people around the world watching videos on social media every day, and you want to be a part of it.

There’s a common misconception that creating video on social media requires expensive equipment or working with a professional production company, but that’s just not the case. You’d be surprised at the kind of video content you can make using just the smartphone in your pocket!

Want to learn how to create amazing video content with your smartphone? Learn tips for shooting your own video with a mobile phone by checking out my previous blog.

#5. Target the right audience.

As I mentioned before, one of the biggest benefits of advertising on Facebook is how targeted you’re able to make your ads. Do you want to target only people within a specific radius of your office? You can do that with Facebook! Do you want to target only homeowners? You can do that with Facebook, too. Facebook advertising can be so targeted that you can gear your ads to a single building or street.

The more targeted your ads are, the more effective they’ll be. Facebook advertising makes it possible for you to design specific ads for Facebook users who meet specific criteria. And, by only advertising to the people most likely to use your services, you’ll get more bang for your buck.

You might be wondering why you should pay for advertising on social media when you can do so much for free. Social media advertising will help you spread your roofing company’s message far and wide, and it will ensure that the only people who see it will be people who are actively looking for your services.


Social media marketing is something that every local business needs to learn to do effectively, and roofers are no exception. I hope this blog will help you learn to get the most out of your social media strategy. But, if you’re looking for a little professional help to reach your goals, don’t hesitate to turn to the experts at Marketing 360®.