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Marketing 360® Blog

The Myths of Social Media Management

Post By Robyn Rivera | Social Media Management

Want a more effective social media management strategy?

Of course you do! After all, it’s not as if managing your brand’s presence on social media can be done in the few free minutes you have between meetings. It’s something you have to take time out of your schedule for, and you want that time to be worth it.

Social media management is a great way for businesses to connect with their customers, as well as prospective customers in their communities, and it’s something that anyone can do. However, some social media strategies are more effective than others, and there’s a lot of misinformation out there about social media management that might be steering you in the wrong direction.

Developing a more effective social media strategy starts with knowing what not to do, which means parsing the myths from the facts about social media management.

5 Myths About Social Media Management

Myth #1. Anyone can manage your brand’s social media presence.

There aren’t many small businesses that can afford to hire an in-house social media manager. Furthermore, not many small businesses have a need for a dedicated social media on their staff. But, that doesn’t mean that you should leave your brand’s social media presence up to, the receptionist, for example, just because she’s the only one that has a few free minutes in her day.

Putting together an effective social media management strategy requires know-how and talent, which often means special training. If you’re looking for an effective option that’s less expensive than hiring an in-house social media specialist and better than leaving it up to whoever has room in their schedule, consider working with a marketing company, like Marketing 360®, that can provide you with the professional support you need.

Myth #2. If you’re not scheduling out your posts, you’re doing it wrong.

There are a lot of great reasons to schedule out your posts on Facebook, Twitter, and other social platforms. For one, it ensures that you’ll always be able to post consistently, even if something comes up in your schedule. It also makes it easier to stick with weekly themes and hashtags, like “Throwback Thursday.” But, the downside is that it can sometimes come at the expense of timeliness.

Social media management is all about being in the moment, and if you’re overly focused on sticking with your schedule, it might lead to missed opportunities when it comes to staying relevant and timely.

My advice is to schedule out your posts if you can, but be willing to adjust your schedule so that you can stay up to date with the latest news in your industry, as well as any relevant media.

Myth #3. Video marketing is trendy now but won’t be for long.

A lot of people underestimate the power of video on social media and believe that, while it may be trendy now, it won’t remain so. That may be why more small, local businesses haven’t utilized it in their social media marketing strategies. Creating a professional video can also be intimidating if you’ve never done it before, and there’s a misconception about the kind of equipment you’ll need to do so. These days, most smartphones are powerful enough to create a decent quality video for your brand’s social media page.

If a picture is worth a thousand words then a video is worth a million. Facebook users watch more than eight billion videos per day, which equates to 100 million hours of video watched every day. Surprisingly, though, one study that looked at 1,000 Facebook pages found that only about 47 percent of them were producing video content. The power of video can’t be denied, and video marketing is not a trend and won’t go away anytime soon. You may as well take advantage of it!

Need help creating videos for social media? Learn about how Marketing 360’s creative team can help!

Myth #4. Creating content is the key to success.

I won’t deny that creating content on a regular basis is incredibly important to the success of your social media management strategy. The more content you create, the more exposure your brand will get, but posting regularly is just one part of the equation. You also need to encourage your followers to engage with the content you create, and that’s arguably much more important than posting regularly.

Engagement essentially gives the content you post on social media legs. With every share, like, and comment, more and more people will see your content. When your customers engage with your content, it gives you the opportunity to engage with them back! That helps to build deeper connections with your followers, which will help to create more loyalty to your brand.

One of the best things you can do to increase engagement is to repost any brand mentions or relevant content that your followers post. In addition to increasing engagement, the other benefit of reposting user-generated content is that it allows you to take a break from producing content.

Myth #5. There’s never a reason to spend money on social media.

One of the great things about social media marketing is that it’s, by and large, free. Brands with limited digital marketing dollars can get a lot out of social media management without having to spend a lot of money, but that doesn’t mean that there’s never a good reason to spend money on social media.

Facebook advertising, for example, is a wonderful tool for brand recognition and growth on social media. It also allows you to create super-targeted ad campaigns that will help you create the most relevant content for different audiences and people in different locations.

Social media management is the perfect digital marketing channel to build more recognition in your brand, connect with both existing and potential customers, and grow your business, and I hope this blog will help you learn to make the most of your strategy. If you’d like cost-effective, professional social media management support, learn more about how Marketing 360 can help today!