We get a lot of people who call into Marketing 360® asking of we can get them or their business verified on Instagram.
The answer is yes. If you’re (as Instagram puts it) “a notable, well-known, highly searched for person, brand or entity”, then you should be verified.
However, if you are still just an aspiring social media influencer or a new, unknown, brand, the answer is no.
If people can find your Instagram account easily and there is little to no likelihood that someone will impersonate you, then Instagram won’t verify you.
The Cart Before the Horse
One person who contacted us recently was looking for someone she could pay to get her verified on Instagram. In fact, a few marketing services (the type who burn their clients, mind you), offered to take her money to give her Kim Kardashian like status (this is all about the little blue check):
There was only one hang-up. This person has 426 followers. Kim has 131 million.
This pretty much sums up what’s going on here. People who want Instagram verification see it as a status symbol. And in a way, it is.
But Instagram doesn’t see it this way. They verify accounts for the purposes of authenticity.
“Accounts representing well-known figures and brands are verified because they have a high likelihood of being impersonated. We want to make sure that people in the Instagram community can easily find the authentic people and brands they want to follow.”
The bottom line is that you can easily apply to be verified, but that doesn’t mean you will be. You have to be well-known enough that there is a chance someone would create a fake account, making it hard for Instagram users to find you.
In other words, the way to get verified is to gain popularity and get enough followers that Instagram deems it necessary for your account.
If you are an established business brand, it’s easier to get verified without having an enormous, Kardashian like audience, but you still need to be known within your industry.
Once you gain some brand recognition, apply to have your account verified (you can do this directly through the app).
Because – in a way – that little blue check does say something about you. You’re a brand people know.