Many business owners believe customer-relationship-management (CRM) software is the single most valuable system that a business can implement. Recent studies show using a CRM can increase sales by up to 25% and sales productivity by 34%. One thing is certain. Today’s business landscape is increasingly customer-focused. Earning and maintaining customer trust is one of the most important – and … Continued
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You moved from paper mail to email. From the Yellow Pages to search marketing. Now it’s time to move from spreadsheets to CRM software. Customer Relationship Management software, or CRM, is the most useful business tool you’ve never tried. It’s not as fun as Facebook, not as sexy as your new website design, but it may be the most practical … Continued
It’s bad enough when a problem comes up. Your value proposition is off. Your website content is gaining no attention from people or search engines. You have no CRM so your customer info is a shambles. Your website design is overdone and confusing, killing your lead-generation. But it can get worse. These problems are real, but you don’t see them … Continued
When a business “scales”, profits can soar, but not every type of business scales. What does it mean when a business scales? To scale a product or service means that you can increase revenue off delivery without a one-to-one increase in operating costs. For example, if in year one a company produced 100k in revenue off 50k in operating costs, … Continued
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