The #1 Marketing Platform® for Small Business

Access Plans & Pricing Now

Contact Info

What services are you interested in? (Select all that apply) *

(Access code sent via text)

Business Info


No credit card required

Already have an access code?

Marketing 360® Blog

6 Modern Tools for Sales Success

Post By JB Kellogg | Sales Tips

Here are six tools for sales communication that make a modern impression.

#1. Video Conferencing

Video conferencing is one of several tools we’ll discuss that uses technology to create face-to-face communication over the internet.

Nothing new here, but considering the ease of use and low cost, it’s amazing how many sales teams still don’t use video conferencing to facilitate meetings.

If you’re working a deal where you know the relationship is key – but distance prevents you from meeting in person – employ video conferencing tools.

And this doesn’t just have to be for big meetings. Our sales team uses this successfully when working prospects just so they can take advantage of the personal touch you only get when you can look someone in the eye.


Video Email

Video email is just what it sounds like. Instead of a typed message, you record a video of yourself speaking and embed it in the email.

Again, this works well when the message you’re sending benefits by injecting the personal touch of face visuals and live voice. Of course, you can record of few these and keep them to embed in emails as needed. This includes using these as part of your email automation sequence.

Like video conferencing, email videos are fast and easy to make. If you need to present info, you can also do screen captures.


#3. Direct Message on Social Media

Today, pretty much every social media platform has a direct messaging feature. For instance, you can message friends on Facebook. Same goes for LinkedIn, where you can more effectively message business connections.

Note that to message people on social, you need to have a direct connection with them first (otherwise salespeople could spam these services).

Direct messaging is a modern, effective way to get a touch point with a lead. Get to know them so they’ll accept the connection with you on a social platform. Then, use this as an alternative to a phone call or email.

#4. Text Messaging

Text messaging is now the de facto mode of communication for the modern cell phone user. Most of us send text messages rather than actually call someone.

The reason is that a short, to the point text is less of an interruption. We can send and receive messages while engaging in other things, which is hard to do when taking a phone call.

Now, consider how often the call from a salesperson is welcome. It’s not out of this world to say that a such a call is never welcome. Who really likes to take an unscheduled call from a salesperson?

So get on the modern wavelength. A timely text with relevant info is highly effective.

#5. Use a CRM

A CRM (customer relationship management) system is not so much a mode of communication as it is a tool for organizing contacts. If your team has a large lead funnel, this is indispensable.

In short, CRM software tracks all communication and also integrates with automation systems like email. It ensures everyone on your team is on the same page with each lead you’re working.

Furthermore, with CRM and other automation, you can do a superior job of personalizing communications with each of your leads.

Try our free CRM software for small businesses.

#6. Digital Gift Cards

Most sales people overlook digital gift cards, so it’s a great way to make yourself stand out.

Couldn’t be easier. Go to and find a card that fits the occasion/situation with the lead. Spend a few bucks and email them the card.

Follow up that afternoon and you’ve got the perfect lead-in for the call.

This is a nice thing to do, but it’s also tactical. You put the reciprocity principle to work for you, which is the human tendency to want to reciprocate when someone gives us something.

We also tend to buy from people we like, and – let’s face it – we’re inclined to like someone who just gave us a gift.

Modern communication is personal, fast, and effective. Use it, or lose to the competition who is.