#marketing…if you’re working with any number of online marketing companies, you may be hash-tagging statements filled with confusion, disappointment, and expletives. If that’s you, it’s time to use internet marketing software that clears the ROI picture.
I’m Confused #marketing
Information age. Data driven. Analytics analysis.
With internet marketing, you receive data’s blessing.
You can know your target audience’s needs in detail and create a targeted, emphatic message. The words they use…what those words say about real cares and concerns. Their interests, and how those interests lead to buying habits.
You can test advertisements. Change a word, a headline, or an offer. Test colors, layouts, images. Tweak your sales message, value proposition, or call-to-action.
You can work the buying cycle. Connect when they’re just getting information, considering different companies, or ready to buy.
Then, there’s the other side of coin. Data’s curse.
Endless, poorly defined keyword lists. Traffic surges and declines that seem to happen on a whim. Amorphous numbers and percentages that may hide key insights – or be meaningless.
Success or failure – with no position on what caused either.
You demand an explanation! And you get one.
A marketing report splattered with data. Rainbow colored graphs surging in all directions. Pie charts sliced into 27 pieces. Google, Bing, SEO, PPC, emails, social media, histories, predictions – disparate data offering no course of action.
Your marketing consultant tries to explain it, but they don’t seem to understand their own report.
You get partial answers, then don’t hear from them again for 6 weeks.
Sensible and Specific #marketing
At Marketing 360®, we believe if you don’t understand whether or not your internet marketing is profitable, then it’s time for a change #marketing.
It creates a single marketing software platform that allows you to:
Manage and monitor all your online marketing resources in one place. No more skipping around to different platforms then creating a piecemeal report.
Access a platform that is a living, continuously updated report. No more waiting for your marketing agency to update you on your marketing investment. You can see data for any period of time – anytime you want.
Understand what the data means for your business. No more confusing, opaque data. Reporting is streamlined and focused on conversion metrics – the factors that result in profit.
Marketing 360® also includes support from a qualified marketing executive, so you don’t have to try to interpret trends on you own. SEO and PPC management are affordable so you can invest in increasing your online visibility, while having realistic expectations that you’ll get a return on that investment.
You’re thinking: Hey this is a sales pitch! I thought this was one of those blog articles that supposed to give me information without trying to sell me anything!
#onlinemarketingissales
Yep, we’re a small business ourselves and we do want to sell you our product. And we want to help you sell yours. Here’s another thought provoking stock photo to drive the point home:
#marketing#profit.
Anybody who sells you on a marketing solution that fails to demonstrate results you can understand is selling you a bridge. You can understand internet marketing data – and know its value.
#smallbusinesssuccess.
Now let’s get your business name in front that hash-tag!