PAID SEARCH ADS®
Advertise your business on top of Google & Bing for the keywords that drive more sales.
An advertising expert will write, design, manage & optimize your ads so they run at the top of Google & Bing help you capture market share.
Get above your competitors on Google & Bing for the keywords that generate sales
Watch this short video to learn more
Why it’s important to make the investment to be on top
Increase Visibility
Every day you’re not on top you’re losing sales to your competitors because prospects can’t find you! Top Placement Ads® get you on top & increase your visibility.
Increase Clickability
The listings at the top of Google & Bing are clicked the most! Especially on mobile devices when the top three listings are often all that’s visible without scrolling down.
Increase Convertibility
Generally, the people that click on the listings on top are more convertible. Meaning, they are more likely to take action. So it’s important to invest in being on top!
PAID ADS ON GOOGLE & BING SEARCH
Run Paid Ads on Google & Bing Search
Get on top of Google & Bing for the keywords that drive the most sales! Doing this will help you capture market-share over your competitors. Your Marketing Executive will do everything for you. Track all your keywords, ads, results and more at any time from Marketing 360®.
PAID SHOPPING ADS ON GOOGLE & BING
Run products listing ads on Google & Bing Shopping
A properly managed and optimized Google & Bing shopping campaign is key to success with any eCommerce store. Your Marketing Executive will do everything for you from setting up & optimizing your shopping feed and product ads to promoting the products that drive you the most sales and profit margin. Track all your product ads, revenue, results and more from Marketing 360® at any time.
AD FRAUD PROTECTION™
Stop paying for competitor clicks and fraudulent clicks
We’ll help you avoid paying for clicks by competitors or fraudulent/spam related clicks. We’ll also block suspicious IP addresses over time to ensure your ad budget is devoted toward real prospects. Track your savings from Ad Fraud Protection™ at any time via Marketing 360®.
Here’s a list of paid search management & optimization tasks we continually perform to drive maximum results
AD CAMPAIGN OPTIMIZATIONS - Building highly targeted ad campaigns
Campaign Optimization
We’ll create campaigns for each of your products & services and optimize them over time so they target the most profitable areas, time of day, devices & more.
Ad Group Optimization
We’ll create ad groups within each of your campaigns that keep everything organized so we can easily identify what ad groups drive you the best results.
Ad Optimization
We’ll create all your ads and A/B test them to determine what ads work best. We’ll also make sure your ads stay fresh by creating new ads on an ongoing basis.
Keyword Optimization
We’ll constantly analyze & optimize your keywords by investing more in keywords that drive you the best results and less in keywords that are not as effective.
Other Optimizations
Our Marketing Executives are highly trained at managing Google Adwords and Bing Ads campaigns, and will optimize them to drive you the highest return.
LANDING PAGE OPTIMIZATIONS - Building highly convertible landing pages
Conversion Rate Optimization
We’ll continually analyze your website, landing pages and overall conversion funnel and optimize them as needed to generate the most results possible.
Call-to-Actions
We’ll A/B test different call-to-actions, offers and ad copy to determine which ones drive you the most results and highest return on investment.
Conversion Funnels
We’ll analyze and optimize each step of your conversion process and refine the funnel until it converts at the highest possible rate.
Trust & Confidence
We’ll ensure your website and landing pages build trust by showcasing your best trust badges (partners, awards, reviews, certifications & seals, etc).
Competitor Analysis
We’ll constantly analyze your competitors to see what’s working, what’s not, what they are investing in and more to stay ahead of the curve.
How it works
Kickoff Call
We start with a kickoff call between you and your dedicated Marketing Executive to gain a full understanding of your brand and overall goals.
Keyword Research
We do keyword research to identify the search terms most valuable to rank highly for your brand. We then share the research with you for feedback/approval.
Strategy Planning
We put together a game-plan to make best use of your ad budget & achieve your goals. We then share this with you for feedback/approval.
Build Campaigns
We build your campaigns, create your ads, prep your landing pages, refine your conversion funnel and more so you’re ready to launch your ads!
Launch & Optimize
Once the campaigns are built and ready to go, we’ll launch your ads! We’ll then monitor the results closely and optimize them over time to drive the best results.
Analyze & Awesomize
We constantly evaluate the data to make sure you are seeing the results you’re looking for. If not, we make immediate adjustments/improvements.
