In a significant change for local advertising, you now need to sync your Google My Business (GMB) account with Google Ads in order to use location targeting and extensions. Here’s an overview.
The Google Ads experience has arrived, and one important change to note is that your Google My Business (GMB) account now must be synced with your ads to use location targeting and extensions. Here’s what Google has to say:
In the new Google Ads experience, manually entered business locations data will no longer be available as of December 1, 2018. Once you transition to the new Google Ads experience, manually entered locations will be removed, and you will no longer be able to use this data for location extensions or location targeting.
|If you use manually entered locations in your ads, your ad formats will no longer show your locations, potentially impacting your ad performance. If you use manually entered locations for targeting, their removal may result in changes to targeting behavior. For example, if your campaign is targeting specific US business locations that have been manually entered, your geotargeting scope may change to all of the US. This may impact your targeting and audience reach, in addition to your campaigns’ costs and performance.|
This, of course, makes it imperative (it already was anyway) that you set up and optimize your Google My Business account. What it boils down to is that it is through this account that Google understands where your business is located and/or where your services areas are. It requires a physical verification to add address, and will also verify associated phone numbers.
It will no longer be possible to manually enter location information (add to this).
Here is how you sync accounts:
- Sign in to your AdWords account.
- Click Ads & extensions in the page menu on the left, then click Extensions at the top of the page.
- Click the plus button , and choose Location extension.
- Your domain should show up automatically. If it doesn’t, enter a domain to discover potential GMB accounts.
- Select Countries by clicking the pencil icon . Click Save.
- In the list below, find the GMB account that best matches your business. Click Select.
- Confirm that the correct GMB account is showing in the preview, click Continue.
Your request will be sent to the email address for the GMB account you selected. When your request is approved, locations for that account will be eligible to show as location extensions with your ads.
If you’re a Marketing 360® client, your marketing executive will make sure these changes are completed.
If you’re not, this is yet another reason you might want to consider becoming one.
If you had a decent understanding of the Adwords platform a year ago but have not really looked at it since, you’ll go onto Google Ads and realize you have no idea what you’re doing. You can figure it out, but these ongoing changes can be frustrating for business owners who simply have more important things to do than continuously re-train themselves on every change Google and Facebook roll out.
With these types of changes, you’ll understand the dedication behind the dedicated marketing executive. Our job is to keep up with online marketing’s ongoing transformation so you can gain leads and sales from these important tools.
GMB and Google Ads are important tools. You need people who search to be able to find you – literally your location, in this case.
Contact us if you need some help!