This Marketing 360® sign company client shows how important it is to have a well-designed portfolio with clear navigation.
A website and a business sign have many things in common.
Both are visual. They make an immediate first impression for the business. They communicate branding and create an emotional impact on visitors.
A bad website, like a bad business sign, can have disastrous consequences. It fails to communicate value or give the impression that the business is professional and legitimate.
A local sign company that did a great deal of vehicle wrap work and business signage had a website that weighed down their marketing. Their cluttered, outdated website did a poor job of presenting their gallery of work, which is – arguably – the most important content on a sign company website.
So they came to Marketing 360® and decided to take advantage of our free website design offer. They needed to amp-up their marketing anyway, and as a bonus they could design a gallery worthy of their work.
Let’s start with the design gallery. First, they needed to clean up their navigation so all the categories could be easily found. Easily done:
Instead of cumbersome links from page to page, visitors can now easily find the gallery that interests them.
Next, they had some professional photography done so the images didn’t all look like snaps from a phone. This boat wrap, for example:
Simply being able to showcase their work on a clean, updated, conversion based website design had an immediate impact on their conversions:
Design matters for any business, but it really matters when the business itself is a type of designer.
If you’re a sign company with a fading website, give us a call today.