This Florida locksmith shows how focusing on a call to action leads to superior conversion rates.
When you’re marketing a locksmith business, you should have strong conversion rates. If you’re converting at anything less than 5%, something is seriously wrong.
The reason is that a fairly high percentage of leads have an immediate, burning need. If you’re locked out of your business, home, or vehicle, you want a locksmith right away. When you find someone who looks good, you’re going to call.
Marketing 360® has a locksmith client who has everything in place. Their search marketing conversion rates show that nearly a third of people who arrive on their website convert (data last 3 months):
Usually, we start by commenting on a search result’s connection to strong website content. However, this locksmith is correctly using a tactic that makes visiting the website unnecessary.
Because of the immediate need of many locksmithing leads, call-only campaigns are the most effective. Call-only campaigns run only on mobile phones and the conversion is a click-to-call.
Imagine you’re locked out of your car and you break out your phone to search for a locksmith. In this business’ area, here is what you’d see:
What are you going to do? Click through to two or three websites, or just click to call a business that makes it clear that they’re open and ready to help?
This is one of those situations where call-only ads are highly effective.
This business is also a great example of what Natural Listing Ads® are as an SEO program.
Here is their organic listing:
Again, we’re focusing on getting the phone call, including the number right in the ad.
A lot of this traffic does go to the website, where (you guessed it!) the main calls to action are phone calls.
This is a business that knows what it wants visitors to do when they see its advertising content. Conversions rates higher than 30% show how well it’s working.