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Why attorneys need text message marketing

As the legal industry becomes more and more competitive, attorneys are looking for new and innovative ways to market their firms. Text message marketing is an increasingly popular marketing tool that can help attorneys reach a wider audience and build relationships with potential clients.

Text message marketing is such an effective way to reach potential and existing clients because it is a personal, one-on-one form of communication. Unlike other forms of marketing, such as television or radio ads, text messages are sent directly to a person's phone and can be read at their convenience.

Best of all, the right text message marketing software can make it quick and easy to connect with your clients and grow your law firm.

How to use text message marketing to grow your law firm

Connect with clients in real-time

When you have time-sensitive information to share, text message marketing is the way to go. Text messages are often opened right away, making them an immediate way to reach your existing and potential clients. You can use text messages to send reminders about appointments, share news about your firm or even offer special discounts.

Build one-on-one relationships with leads and clients

Since text messages are personal and private, they offer an ideal way to build relationships with potential and existing clients. You can use text messages to directly answer questions, provide helpful information or just check in to see how your clients are doing.

Get valuable feedback for your law firm

Text message marketing is a fantastic option for law firms looking to collect feedback from their clients. You can use surveys or polls to find out what people think about your firm, your services or even a specific case. This valuable feedback can help you improve your law firm and better serve your clients.

Increase client engagement

By using text message marketing, you can encourage clients to stay engaged with your firm. You can send updates about new cases, share blog posts or articles about legal topics, or invite clients to attend events. By keeping your clients informed and engaged, you can nurture them into long-term relationships with your firm.

Save money while growing your law firm

Text message marketing can be a cost-effective way to reach more clients and grow your law firm. With the right text message marketing software, you can automate your messages and send them out at scale, without breaking the bank or taking too much time away from your busy schedule.

Reach a willing audience

In order to get your texts, your leads and clients must opt-in. This means that when you send out a text, you know that the person on the other end is interested in hearing from you. This increases the chances that they'll read and respond to your message, making text message marketing an incredibly effective way to reach your target audience.

Easily monitor and maximize your performance

With the right text message marketing software, you can track your performance and see how many people are reading and responding to your messages. This valuable data can help you optimize your campaigns and ensure that you're getting the most out of your text message marketing efforts.

10 text message marketing tips for lawyers

1. Use text message marketing software

The best way to grow your law firm with text message marketing is by choosing the right software to help you get the job done. Text message marketing software saves you hours of manual work while allowing you to automate and optimize your campaigns for maximum impact.

2. Grow your subscriber list with SMS keywords

SMS keywords are a great way to grow your text message marketing list. By advertising a keyword, you can encourage people to text that keyword to a shortcode in order to subscribe to your messages. This is an easy way to get more people interested in hearing from your firm and ensures everyone on your subscriber list has opted-in of their volition.

3. Segment your contact list

Once you have a healthy list of subscribers, it's important to segment them so that you can send targeted text messages. Segmentation allows you to send different messages to different groups of people, increasing the chances that your leads and clients will read and respond to your texts.

4. Set up automated drip campaigns

Drip campaigns are a great way to nurture your leads and clients over time. By sending a series of automated text messages, you can keep people engaged with your firm while providing valuable information. This is an easy way to turn casual contacts into long-term clients.

5. Keep your text messages short and sweet

When you're sending text messages, it's important to keep them short and to the point. People are more likely to read and respond to a text message that is brief and easy to digest. Try to get your message across in as few characters as possible.

6. Personalize your texts

Personalization is key when sending text messages. By including the recipient's name or other personal information, you can make them feel special and increase the chances that they'll read and respond to your text message.

7. Be mindful of your timing

When you're sending text messages, timing is everything. You want to make sure you're sending your texts at a time when people are most likely to read them. This may vary depending on your audience, but generally speaking, weekday mornings and evenings are the best times to send text messages.

8. Make it easy for subscribers to opt out

It's important to give people the option to opt out of your text message marketing campaigns. This ensures that everyone on your subscriber list is interested in hearing from you and that they can easily unsubscribe if they change their mind. After all, there’s no point in sending text messages to people who don’t want to read them.

9. Have a clear call to action

Every text message you send should have a clear call to action. This could be anything from encouraging people to visit your law firm website to offering a free consultation. By including a call to action, you can increase the chances that people will take the next step with your firm.

10. Monitor your text message marketing performance

It's important to monitor the performance of your text message marketing campaigns. By tracking your metrics with text message marketing software, you can see what's working and what isn't. This valuable data can help you optimize your campaigns for maximum impact.

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Text message marketing campaign examples for law firms

Appointment confirmations

Don't waste your time with no-shows. Make sure that everyone is on the same page by sending appointment confirmations to your clients. This simple text message can save you a lot of time and hassle down the road.

Bill payment reminders

Sending payment reminders is a great way to keep your clients accountable. By sending a text message, you can quickly and easily remind people that they need to make a payment. This is a great way to avoid late payments and keep your firm running smoothly.

Documentation requests

If you're sending a lot of documents back and forth with your clients, text message marketing can help streamline the process. By sending document requests via text, you can save time and avoid potential confusion. Plus, you'll ensure timely receipt of the documentation you need.

Appointment reminders

Appointment reminders are a great way to keep your clients on track. By sending a reminder text message, you can help ensure that people don't forget their appointments. This is a great way to avoid no-shows and keep your schedule moving along smoothly.

Client satisfaction surveys

Get feedback from your clients with client satisfaction surveys. These surveys can be sent via text message, making it easy and convenient for people to provide their input. Plus, you can use the data you collect to improve your services and build a strong reputation for your law firm.

Staff notifications

Keep your staff in the loop with text message notifications. This is a great way to ensure that everyone is on the same page and that no one misses an important update. By staying connected with your team, you can avoid potential problems and keep your law firm running like a well-oiled machine.

Case updates

Keep your clients updated on the latest developments in their case with text message notifications. Text messages ensure that people are always in the loop and that they can make informed decisions about their case. By staying in touch, you can build trust and foster a strong relationship with your clients.

Intake form requests

Set up an automated drip text message marketing campaign to automate the intake form process for new clients. This way, you can save time and ensure that everyone has the information they need to get started with your firm in a timely manner.

Thank-you messages

Sending a thank-you message via text is a fantastic way to show your clients that you appreciate their business. By sending a text message, you can quickly and easily express your gratitude. This simple act can go a long way in building strong client relationships.

Text message marketing FAQs for lawyers

Is text message marketing right for law firms?

Yes! Text message marketing can be a great way to reach out to clients and potential clients. By sending text messages, you can quickly and easily stay in touch with people. Plus, text messages are a cost-effective, convenient way for people to get the information they need from your firm.

How often should you text your clients?

The frequency of your text messages will depend on your relationship with the client. For example, if you're sending appointment reminders, you'll want to make sure that you're not bombarding people with too many texts. On the other hand, if you're sending case updates, you'll want to make sure that you're providing timely information.

What are the rules of text message marketing for lawyers?

There are a few things to keep in mind when sending text messages to clients. First, you'll need to get explicit consent from people before adding them to your text message marketing list. Additionally, you should make sure that you're only sending relevant, useful information to people. Finally, you should always include an opt-out option for people who no longer want to receive text messages from your firm.

How do you get started with text message marketing?

The first step is to sign up for the Nurture app in the Marketing 360® platform. Here, you'll find the Text Message Marketing tool and use the Text Message Marketing Setup Wizard to register your business with a 10-digit long code and get set up.

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