Why attorneys need marketing performance monitoring
As an attorney, you are always looking for ways to improve your marketing performance and get more clients. You may have a great website and a strong social media presence, but how do you know if your marketing efforts are actually paying off?
That's where marketing performance monitoring comes in. By tracking key metrics, you can see how well your marketing is working and make changes accordingly.
The right marketing analytics software, like the Marketing 360® Intelligence app, allows you to pinpoint what's working for you and what's not so you can maximize your performance and ROI.
10 reasons to monitor your law firm’s marketing performance
1. Let the data guide your decisions
Marketing performance monitoring gives you the data you need to make informed decisions about your marketing strategy. Without it, you're just guessing at what works and what doesn't. Take the guesswork out of marketing, and make better, more informed decisions with performance monitoring.
2. Do more of what’s working and less of what’s not
The last thing any law firm wants is to waste time and effort on a losing marketing strategy. By tracking your marketing performance, you can quickly identify what's working and double down on those efforts. At the same time, you can drop what's not working, saving yourself time, money and a headache.
3. Get more out of your marketing budget
By monitoring your marketing performance, you can make sure you're getting the most out of your marketing budget. If something isn't working, you can quickly adjust your budget accordingly instead of wasting it on a strategy that isn't driving results for your law firm.
4. Make better use of your time
It takes a lot of time and effort to create and implement an attorney marketing strategy. If you're not properly monitoring your performance, you could be spinning your wheels without seeing any results. The right marketing performance monitoring software can help you make the most of your time by identifying what's working and what isn't.
5. Generate and convert more leads
Attorney marketing efforts are designed to generate leads. But if you're not monitoring your performance, you may not be generating as many leads as you could be. By tracking your marketing performance, you can make sure your efforts are actually driving results so you can generate more leads and convert them into clients.
6. Stand out from the competition
In a crowded field, it can be hard to make your law firm stand out. If you're not monitoring your performance, you could be missing out on opportunities to differentiate yourself from the competition. By tracking the right metrics, you can identify areas where you're outperforming your competitors and capitalize on those advantages.
7. Increase brand awareness
Attorney marketing is all about building your brand. But if you're not monitoring your performance, you may be missing out on key opportunities to increase brand awareness. Make sure your marketing efforts are actually driving results and increasing brand awareness for your law firm by keeping a close eye on your performance.
8. Make your marketing more effective
Monitoring your marketing performance is the best way to make sure your efforts are actually effective. If something isn't working, you can quickly adjust your strategy instead of wasting time and money on a losing proposition. The right marketing performance monitoring software can help you fine-tune your attorney marketing strategy for maximum effectiveness.
9. Reach your goals
Is your marketing strategy helping you reach your law firm's goals? If you're not monitoring your performance, you may not be able to answer that question. By tracking the right metrics, you can ensure your marketing efforts are actually driving results and helping you reach your goals.
10. Maximize your ROI
The goal of any attorney marketing strategy is to generate a positive return on investment. If you don't keep track of your performance, however, it's not always easy to tell what's worth your investment or not. Maximize your ROI by doing more of what's working for your law firm and less of what's not.
The best lawyer marketing KPIs to monitor
This metric measures how often your marketing materials are seen by potential clients. The higher your total impressions, the more visible your law firm and the more likely it is that you'll generate leads.
This metric measures how often potential clients not only see, but actually click on your marketing materials. A high total click rate indicates that your marketing materials are well-targeted and relevant to your audience.
This metric measures how often potential clients take the desired action after clicking on your marketing materials. A high conversion rate indicates that your marketing efforts are driving results and generating leads for your law firm.
This metric measures how many potential clients you've generated through your marketing efforts. You should also evaluate the quality of each lead to determine which channels and strategies are driving your best leads and which aren't.
This metric measures how often potential clients visit your law firm's website. You should also pay attention to the number of new website visits you're getting. This will help you understand how effectively your attorney marketing strategy is driving traffic to your website.
Social media engagement
This metric measures how often potential clients interact with your law firm's social media content. If you have a high engagement rate, it means that your social media content is relevant and interesting to your audience. If your engagement rate is low, you should rethink your social media management strategy.
Email open rate
This metric measures how often potential clients open the emails you send them. If your email open rate is low, it may mean that your subject lines aren't effective. You may also want to consider segmenting your email list to send more targeted content.
Email click-through rate
This metric measures how often potential clients click on the links in your emails. If your click-through rate is low, it may mean that your email content isn't relevant to your audience or that the call-to-action isn't effective.
Cost per lead
This metric measures how much it costs you to generate a lead through your attorney marketing efforts. If you have a high cost per lead, it may mean that you're not targeting your marketing materials effectively.
Leads by source
This metric measures where your leads are coming from. This is important to track because it allows you to see which attorney marketing efforts are actually driving results.
Website bounce rate
This metric measures how often potential clients leave your website after only viewing one page. A high bounce rate indicates that your website content isn't relevant to your audience or that your website design is ineffective.
Total ranking keywords
This metric measures how many keywords your website is ranking for on search engines. The higher your total ranking keywords, the more chances potential leads have of seeing your law firm on the search engine results pages (SERPS).
Total ranking pages
This metric measures how many pages on your website are ranking on search engines. The higher your total ranking pages, the more chances potential leads have of seeing your law firm on the SERPs.
Average time on website
This metric measures how long potential clients spend on your website. If your average time on website is low, it may mean that your website content isn't relevant to your audience or that your website design is ineffective.
Most people won't convert after seeing one ad or visiting your website for the first time. This metric measures the number of steps potential clients take from first discovering your law firm to converting into a paying client. By monitoring your conversion paths, you can see which channels play a role in conversions.
Average daily cost
This metric measures how much you're spending on attorney marketing each day. You should track your attorney marketing budget so that you can see how much you're spending and where you're getting the most return on investment (ROI).
Return on investment
This metric measures how much revenue your law firm generates for every dollar you spend on attorney marketing. A high ROI means that your attorney marketing efforts are paying off and you're getting a lot of bang for your buck.
This metric measures how much revenue your attorney marketing efforts are estimated to generate. This is important to track because it allows you to see the bottom-line results of your attorney marketing strategy. If your law firm marketing strategy isn't driving enough revenue, you may need to make some changes.
Marketing performance monitoring FAQs for lawyers
What is marketing performance monitoring?
Marketing performance monitoring is the process of tracking, measuring and analyzing the results of your attorney marketing efforts. By doing this, you can see which attorney marketing strategies are working and which ones aren't. You can also adjust your attorney marketing budget and strategy accordingly.
Why is marketing performance monitoring important for lawyers?
Marketing performance monitoring is important for lawyers because it allows you to see which attorney marketing efforts are actually driving results. Without tracking your attorney marketing performance, you could be wasting a lot of time and money on marketing strategies that don't work.
How can you improve your attorney marketing performance?
Improving your law firm's marketing strategy starts by monitoring it. If you don't know what's working and what's not, it's impossible to identify the right steps to improve your performance. Regularly monitor and analyze your performance, and use the data to make smart, informed decisions about your marketing budget and strategy.
How do you track your attorney marketing performance?
There are a number of ways to track your attorney marketing performance. The easiest is to use marketing analytics software, like the Marketing 360® Intelligence app. With seamless marketing platform integration, the Intelligence app allows you to keep track of your performance across all of your marketing channels and strategies.